The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior

Chen, Victor; Ha, Quang-An; Vu, Minh Tam

doi:10.1080/10447318.2022.2098566

Cited by 32 publications

(6 citation statements)

References 104 publications

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“…Therefore, the current study fills the gap of the lack of an adequate theoretical foundation in non‐immersive VR, by exploring how telepresence is formed and how telepresence affects visitor behavior. This study introduces two antecedents which concern VR device characteristics (vividness) and user psychological response to VR (mental imagery) (Chen et al, 2022; Wu & Lai, 2021).…”

Section: Introductionmentioning

confidence: 99%

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Zhu

Hall

et al. 2023

Journal of Tourism Research

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With the popularization of the concept of the metaverse, non‐immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non‐immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non‐immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non‐immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.

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Section: Introductionmentioning

confidence: 99%

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Zhu

Hall

et al. 2023

Journal of Tourism Research

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“…To evaluate the measurements of the constructs, the Cronbach alpha, EFA, CFA, and SEM were applied to analyze the survey data. The results showed that all the items used to estimate the research model meet the criteria of Hair et al [8]. The Cronbach's alpha coefficients (CA) of each construct are quite higher than the requirement (> 0.6), and the item-total correlation is less than 0.3 based on Nunnally and Burnstein [9].…”

Section: -2-measurement Refinement and Validationmentioning

confidence: 89%

“…When a consumer's feelings and emotions are triggered, they easily make an impulsive buying decision [18]. The empirical studies indicated that online consumers' impulsive buying behavior is stimulated by various elements [8,9,12,14]. The stimulation can be classified into four factors named external stimuli (store characteristics, sales promotion, employees or attendants, presence of peers and family, perceived crowding, sensory stimulation, shopping channel, selfservice technology, retail merchandising), internal stimuli (impulsiveness, enjoyment, dedonism, fashion, emotions, normative evaluation, variety seeking, self-identity, product involvement), situational and product-related factors (time available, money available, product characteristics, fashion products, new products), and demographics and sociocultural factors (gender, age, income, education, socioeconomic, cultures) [19].…”

Section: -Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior

Nguyen,

Tran,

et al. 2024

Emerg Sci J

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The study aims at investigating the impact on relationships among visual appeals of products, sales promotion programs, and instant gratification factors on consumers’ impulsive buying behavior. The study comprises two stages using both qualitative and quantitative research methods. In detail, qualitative research is applied in the first stage to explore the factors that might influence consumers' online impulsive buying behavior and examine the relationship among the factors. The quantitative research is conducted in Vietnam. The 362 Vietnam-collected valid questionnaires were analyzed using Cronbach alpha, exploring factor analysis (EFA), confirmed factor analysis (CFA), and structural equal model (SEM) to check the measurement values and test the proposed hypotheses. The result shows that product visual appeal and sales promotion programs have a positive impact on instant gratification factors and impulsive buying behaviors. Moreover, the research proved the direct influence of instant gratification factors on consumers’ impulsive buying behavior. The findings contribute to expanding measured values and provide several suggested solutions for the practical management of business strategy. Doi: 10.28991/ESJ-2024-08-01-021 Full Text: PDF

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“…Beyond the precincts, external influences encompass the heralds of advertising signals and seductive promotional incentives, eliciting impromptu shopping sojourns (Um, Chung, and Stienmetz 2023). The edifice of store characteristics and their displays, cocooned within the embrace of the in-store shopping milieu, exerts a momentous sway upon consumer predilections and their purchasing parabolas (Chen, Ha, and Vu 2023). Internally, the individual's emotional tapestry, the tenor of their mood, and the idiosyncrasies of personality traits bear an indelible imprint upon the impulsive buying inclinations.…”

Section: Literature Reviewmentioning

confidence: 99%

Influential Factors of Impulsive Buying Behavior: Analyzing Retail Dynamics at Hyperstar Shopping Mall in Pakistan

Sangi,

Pirzado,

Abro

et al. 2024

ABBDM

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In the perpetually shifting and dynamic realm of retail, the pivotal elements of differentiation and ensnaring customer trustworthiness stand as paramount imperatives. The crucial strategy for retailers in steadfast customer retention and captivating is to understand the complex factors behind impulse buying behavior. Henceforth, this study explores the influential factors guiding impulse buying and their dominancy in securing customer loyalty. Our primary goal was to differentiate influential factors of impulse buying behavior and then discover their adeptness potential for customer acquisition. More importantly, our focus gravitated towards dissecting the shopping environment encasing Hyperstar, Karachi, to extract empirical data through a meticulously targeted survey mechanism. A quantitative approach was implemented, surveying 382 respondents within the boundaries of Hyperstar. Employing a 5-point Likert scale questionnaire, the scrutinization leveraged a conventional tool, ensuring an unwavering reliability quotient exceeding 0.7 thresholds for each differentiated factor. The survey questionnaire was borrowed from antecedent researchers to seamlessly align with the context while ensuring robustness.The research culminated in the discernment of distinct factors; sensation cues, promotional approaches, and window displays. Exhibiting a positive correlation with impulse buying bents for retail commodities. Most notably, sensation cues appeared as the foremost catalyst, exerting a strangely profound influence on impulse buying behavior.The research steadfastly emphasizes the pivotal role played by sensory stimuli in direction-finding impulse purchases. By purposefully managing sensation cues line-up promotional strategies and window displays, retailers can efficiently attribute impulse buying behaviors to adoptive customer engagement and customer loyalty, to fortify the market standing in the dynamic retail domain.

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The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior

Cited by 32 publications

References 104 publications

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior

Influential Factors of Impulsive Buying Behavior: Analyzing Retail Dynamics at Hyperstar Shopping Mall in Pakistan

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