“…be the element of common variation in firm's j cash flows with the market, while the term 2 1 j jd h is considered to be the element of idiosyncratic variation. If we substitute the whole expression into Equation(5), it yields: for R j yields as the Equation(6).According to Equation (6), there are certain factors leading to the reduction of the firm's cost of capital: The decline of the variance in the idiosyncratic variation in firm's cash flows, 1/h j , The decline of the variance in the common variation in firm's cash flows with the market, 1/q, The increase in the shareholder's base of the economy or alternatively the increase in the number of investors who participate in the market, N, The increase in the risk tolerance of the market, α,…”