“…Another new feature of this research is the application of this technique to a medium‐term savings product: savings deposits. In the literature on SRI, there are studies focused on the purchasing of investment funds (Barreda‐Tarrazona, Matallín‐Sáez, & Balaguer‐Franch, ; Lewis & Mackenzie, ; Nilsson, ; Nilsson, ; Nilsson, Nordvall, & Isberg, ; Sandberg & Nilsson, ; Tippet, ; Wins & Zwergel, ) and the purchase of shares (Beal & Goyen, ; Clark‐Murphy & Soutar, ; Consolandi, Innocenti, & Vercelli, ; Nakai, Honda, Nishino, & Takeuchi, ). However, no studies using this approach and focussing on savings deposits have been found, despite this being one of the most popular financial products in the Spanish market (Bank of Spain, ; Valor et al, ).…”