“…There has been rare scholarly work in the area of performance after cross‐border acquisition and competitive advantage. Previous works have focused on the process of M&A (Pichlak, 2016), business strategy (Bindra, Parameswar, & Dhir, 2019; Melin, 1992), and the M&A performance (Graebner, Heimeriks, Huy, & Vaara, 2017) in terms of wealth creation, innovation, value creation, product development, and learning (Singh, Chauhan, & Dhir, 2019; Singh & Dhir, 2019). However, in those studies, less attention was paid to factors affecting the postacquisition value creation and performance of its affiliated companies (Cartwright & Schoenberg, 2006; Dhir et al, 2019).…”