The innovation of sustainable business model in eco-edutourism: a way for creating society 5.0

Abstract

As a country with a huge population of more than 270 million people, Indonesia needs to reach society 5.0 to create a society-centred digital transformation. This study aims to formulate a business model for eco-edutourism in a vilage as a suburb with great potential in terms of natural resources and human resources. This research uses a qualitative approach with a type of case study. The primary and secondary data were obtained from semi-structured interviews, village databases, and related articles. The business model is formulated using the business model canvas with the identification of each element. The results show that the potential villages with natural resources and human resources can be developed into an education-based tourism village through its potential rich culture, cow farming, and proximity to another tourism destination. The business model canvas has been formulated from these potentials, which includes nine main elements. The main activities in this business are coffee processing educational tours, milk extracting educational tours, local cultural tours, nature tourism, and outbound tours. The value proposition formulated in the business model canvas in eco-edutourism is a social value that will focus on providing qualified education for visitors. The eco-edutourism initiation is expected to be an alternative to community-based digital transformation, especially in rural areas. Achieving digital transformation in the periphery areas on an ongoing basis can be a real step towards realising society 5.0 in Indonesia.

Community Participation in Forest Conservation as A Forest Fire Mitigation and Adaptation on The Arjuno Mountain

“…Edu-ecotourism is a combination of ecotourism and edutourism. This tourism aims to make visitors enjoy the atmosphere of natural beauty and get education about preserving this environment based on community social involvement (Kusdiyanti et al 2022;Maryani and Yani 2022). Through edu-ecotourism, the community is expected to enhance sustainable economic, social, and cultural development.…”

Pengelolaan Pawon Luwak Coffe Borobudur Berbasis Wisata Edukasi

“…Pariwisata berkelanjutan dalam Permenparekraf Nomor 9 Tahun 2021 didefinisikan sebagai sebuah aktifitas pariwisata yang sangat memperhitungkan dampak sosial, ekonomi dan lingkungan pada masa kini dan masa yang akan datang. Tujuannya adalah untuk memenuhi kebutuhan pengunjung atau wisatawan, industri, masyarakat lokal maupun lingkungan dan dapat diterapkan pada seluruh bentuk aktifitas wisata di semua jenis destinasi (Kusdiyanti et al, 2022). Upaya mewujudkan pariwisata yang berkelanjutan, adapun menurut Heillbronn prinsip berkelanjutan melekat dengan 3 aspek pokok yakni, keberlanjutan lingkungan, keberlanjutan ekonomi, dan keberlanjutan sosial budaya (Tamaratika & Rosyidie, 2017).…”

Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia

“…Entrepreneurs engage in educational initiatives to raise environmental awareness among tourists and local e-ISSN : 3031-5999, Hal 300-311 (Anggita et al, 2016;Arintoko et al, 2020;Hawkins, 2013;Kusdiyanti et al, 2022;Papageorgiou et al, 2023;Sakellari & Skanavis, 2013) communities. These efforts aim to foster a sense of responsibility for protecting the environment.…”

“…These strategies contribute to job creation and increased revenue. By promoting sustainable practices, green entrepreneurs enhance the sector's economic viability (Kusdiyanti et al, 2022).…”