In this paper I critically discuss Helmes‐Hayes and Milne's institutional perspective, as well as Neil McLaughlin's emphasis on scientific intellectual movements and Coserian intellectual sects, in explaining the emergence and potential future of symbolic interactionist theory in Canada. I contest claims that the interactionism is on the verge of disappearing and instead offer an explanation grounded in insights about shared meaning. I conclude that it is ironic that debates over the presumed demise of symbolic interaction may well contribute to its continued existence within the canon of Canadian sociology.