2018
DOI: 10.12775/eip.2018.002
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The integrated relationship management framework

Abstract: Motivation: Relationship management (RM) has been capturing the interest of scholars and practitioners since this term was first brought to light by L. L. Berry and T. Levitt in 1983. Numerous publications and billion-dollar software industry validate its vitality, but plethora of relationship oriented practices and isolated models spread it to thin. Therefore there is a need to synthesize the existing body of knowledge. Aim: This article presents discussion on conventional RM theory merging it with the other … Show more

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Cited by 6 publications
(4 citation statements)
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“…(Zanqar et al, 2019). Relationship management is an incremental approach for building better linkages with customers and partners and creating value-adding activities to meet shareholders' expectations (Deszczyński, 2018).…”
Section: Quality Principle Of Iso 9001: 2015 Qmsmentioning
confidence: 99%
“…(Zanqar et al, 2019). Relationship management is an incremental approach for building better linkages with customers and partners and creating value-adding activities to meet shareholders' expectations (Deszczyński, 2018).…”
Section: Quality Principle Of Iso 9001: 2015 Qmsmentioning
confidence: 99%
“…KM is widely used to create innovative solutions for managing long-term customer relationships (Chi, 2021;Deszczyński, 2018;González-Ramos et al, 2023). It plays a major role in capturing and sharing knowledge between customers and employees through CRM and creates new knowledge required to create innovative solutions (Chi, 2021;Khashab et al, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%
“…(Deszczynski, 2017). The knock-on effect of business relationships is also the emergence of various interdependencies at the formal business level (e.g.…”
Section: Literature Reviewmentioning
confidence: 99%