The integration of CSR into corporate communication in large European companies

Pollach, Irene; Johansen, Trine Susanne; Nielsen, Anne Ellerup; Thomsen, Christa

doi:10.1108/13632541211217605

Cited by 49 publications

(41 citation statements)

References 35 publications

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“…Second, unlike previous research that has questioned the role of the CSR unit in embedding CSR into business (Lock & Seele, 2016;Pollach et al, 2012), we contribute to this debate by showing that only by exploring the nature of the interconnections between CSR units and business departments is it possible to define the actual role this crucial subunit plays within an organization.…”

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confidence: 89%

“…In addition to the key role played by information exchange, from an organizational point of view, according to some authors, the presence of a specifically dedicated unit/function represents a first important step towards CSR integration (Lock & Seele, 2016;Christensen & Cornelissen, 2013;Perera Aldama et al, 2009;Pollach et al, 2012).…”

Section: The Role Of Formal Structure: the Csr Departmentmentioning

confidence: 99%

“…However, the role of a unit/function specifically responsible for CSR issues has been questioned (Lock & Seele, 2016;Perera Aldama, Awad Amar, & Winicki, 2009;Pollach, Johansen, Ellerup Nielsen, & Thomsen, 2012), confirming the potential usefulness of a dedicated department but also raising some doubts as to its effective functioning.…”

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confidence: 99%

“…Research on both employee involvement and the role of CSR dedicated units has mainly analyzed CSR embeddedness through case studies or surveys (e.g., Lock & Seele, 2016;Pollach et al, 2012;Testa, Corsini, et al, 2018;Glavas & Kelley, 2014;Mzembe, Lindgreen, Maon, & Vanhamme, 2016). Despite providing interesting findings, these authors were not able to detect whether CSR had fully permeated the relationship between the business department and employees.…”

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confidence: 99%

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Corporate social responsibility embeddedness through a social network analysis: The case of an Italian multiutility company

Gusmerotti

Testa

Macellari

et al. 2019

Corp Soc Responsibility Env

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To gain substantial benefits, corporate social responsibility (CSR) needs to be embedded within an organization. Through a social network analysis, this study analyzes to what extent an Italian multiutility company, strategically committed to sustainability, integrates social and environmental issues in its strategy, operations, and routines. The paper aims to answer the following two questions: (a) How can an investigation of the level of information exchange help in identifying whether CSR is embedded or peripheral in a company?; (b) how can an investigation of the role of the CSR department help in identifying whether CSR is embedded or peripheral in a company? The study reveals the frequency and density of information exchange regarding social and environmental issues among 67 business units as well as highlighting the real role played by the CSR department. This research contributes to the current debate on CSR embeddedness by showing how an exploration of internal social networks reveals the extent to which CSR is integrated within strategy, operations, and routines. It also provides useful suggestions for managers on ways to improve the level of integration.

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confidence: 89%

Section: The Role Of Formal Structure: the Csr Departmentmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

Corporate social responsibility embeddedness through a social network analysis: The case of an Italian multiutility company

Gusmerotti

Testa

Macellari

et al. 2019

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…The way in which structural elements are configured, alongside the socio-cultural processes outlined below, influences vertical alignment with organizational strategy (Pollach et al 2012). It also shapes horizontal alignment with other functional areas of the business, which is key to embedding values across the organization.…”

Section: Integration Phasementioning

confidence: 99%

Sharing Vocabularies: Towards Horizontal Alignment of Values-Driven Business Functions

et al. 2018

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This paper highlights the emergence of different 'vocabularies' that describe various values-driven business functions within large organizations and argues for improved horizontal alignment between them. We investigate two established functions that have long-standing organizational histories: Ethics and Compliance (E&C) and Corporate Social Responsibility (CSR). By drawing upon research on organizational alignment, we explain both the need for and the potential benefit of greater alignment between these values-driven functions. We then examine the structural and socio-cultural dimensions of organizational systems through which E&C and CSR horizontal alignment can be coordinated to improve synergies, address tensions, and generate insight to inform future research and practice in the field of Business and Society. The paper concludes with research questions that can inform future scholarly research and a practical model to guide organizations' efforts towards inter-functional, horizontal alignment of values-driven organizational practice.

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The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries

et al. 2021

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In the last years, sustainability has become a successful, relevant, critical factor in several food industries. The adoption of a sustainable marketing strategy contributes positively to changes in society in terms of environmental, social and economic development. The relationship between sustainability and business performance has been widely debated in management and organisational studies. However, despite its importance and relevance, fishery sustainability has not been systematically considered by scientific studies. This paper identifies and analyses the critical factors that describe the propensity towards sustainable development for large companies within the Italian fishery sector. For this purpose, the relationships among the following latent variables were analysed: sustainable social behaviour, sustainable environmental behaviour, sustainable marketing, and return on investment. A theoretical research model has been proposed and empirically tested using a methodology based on structural equation modelling.

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The integration of CSR into corporate communication in large European companies

Abstract: 1. INTRODUCTION The integration of communication functions in organisations has been discussed for decades, focusing mainly on overlaps between marketing and public relations departments (e.g.

Cited by 49 publications

References 35 publications

Corporate social responsibility embeddedness through a social network analysis: The case of an Italian multiutility company

Corporate social responsibility embeddedness through a social network analysis: The case of an Italian multiutility company

Sharing Vocabularies: Towards Horizontal Alignment of Values-Driven Business Functions

The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries

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