The integration of health promotion and social marketing

Griffiths, J.W.R.; Blair-Stevens, Clive; Parish, R. V.

doi:10.1177/1757913909347666

Cited by 19 publications

(12 citation statements)

References 1 publication

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“…Despite the fact that health promotion is not synonymous with health prevention strategies, like social marketing and health education, in the context of our study, health promotion is used as an umbrella term to include also interventions grounded in social marketing and health education approaches. This decision was made because to date there are several successful examples of integrative health promotion interventions using social marketing methods and approaches, like audience segmentation [ 21 , 22 ], or health promotion interventions applying health education strategies to promote behavior change [ 23 ].…”

Section: Introductionmentioning

confidence: 99%

The Role of Social Network Technologies in Online Health Promotion: A Narrative Review of Theoretical and Empirical Factors Influencing Intervention Effectiveness

Balatsoukas

Kennedy

Buchan³

et al. 2015

J Med Internet Res

154

124

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BackgroundSocial network technologies have become part of health education and wider health promotion—either by design or happenstance. Social support, peer pressure, and information sharing in online communities may affect health behaviors. If there are positive and sustained effects, then social network technologies could increase the effectiveness and efficiency of many public health campaigns. Social media alone, however, may be insufficient to promote health. Furthermore, there may be unintended and potentially harmful consequences of inaccurate or misleading health information. Given these uncertainties, there is a need to understand and synthesize the evidence base for the use of online social networking as part of health promoting interventions to inform future research and practice.ObjectiveOur aim was to review the research on the integration of expert-led health promotion interventions with online social networking in order to determine the extent to which the complementary benefits of each are understood and used. We asked, in particular, (1) How is effectiveness being measured and what are the specific problems in effecting health behavior change?, and (2) To what extent is the designated role of social networking grounded in theory?MethodsThe narrative synthesis approach to literature review was used to analyze the existing evidence. We searched the indexed scientific literature using keywords associated with health promotion and social networking. The papers included were only those making substantial study of both social networking and health promotion—either reporting the results of the intervention or detailing evidence-based plans. General papers about social networking and health were not included.ResultsThe search identified 162 potentially relevant documents after review of titles and abstracts. Of these, 42 satisfied the inclusion criteria after full-text review. Six studies described randomized controlled trials (RCTs) evaluating the effectiveness of online social networking within health promotion interventions. Most of the trials investigated the value of a “social networking condition” in general and did not identify specific features that might play a role in effectiveness. Issues about the usability and level of uptake of interventions were more common among pilot studies, while observational studies showed positive evidence about the role of social support. A total of 20 papers showed the use of theory in the design of interventions, but authors evaluated effectiveness in only 10 papers.ConclusionsMore research is needed in this area to understand the actual effect of social network technologies on health promotion. More RCTs of greater length need to be conducted taking into account contextual factors such as patient characteristics and types of a social network technology. Also, more evidence is needed regarding the actual usability of online social networking and how different interface design elements may help or hinder behavior change and engagement. Moreover, it is crucial to i...

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Section: Introductionmentioning

confidence: 99%

The Role of Social Network Technologies in Online Health Promotion: A Narrative Review of Theoretical and Empirical Factors Influencing Intervention Effectiveness

Balatsoukas

Kennedy

Buchan³

et al. 2015

J Med Internet Res

154

124

View full text Add to dashboard Cite

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“…The use of SM in health promotion appears to be an emergent phenomenon that has seen its application on the variety of health related practices ( Griffith, Blair-Stevens, & Thorpe, 2008 ). Identifying BF as one of such practices this article has set as its aim (1) to identify the research gaps that exist between different disciplines within which SM and BF are being investigated as well as (2) to suggest a theoretical framework which could be used in future empirical studies on the subject.…”

Section: Discussionmentioning

confidence: 99%

Social Marketing and Breastfeeding: A Literature Review

Schmidt¹

2013

GJHS

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Aims:Through the review of relevant literature this study illuminates the concepts of social marketing and breastfeeding. It specifically discusses the positioning of the link between social marketing and breastfeeding within different fields of study and develops a theoretical framework that tries to bridge the gap between those disciplines.Method:Various electronic databases were used and through systematic selection 11 scientific articles were identified that this literature review is based on.Results:The review indicates that the relationship between social marketing and breastfeeding is complex. There are indications that this relationship is being investigated within three distinct fields of research: psychology/education, public health and marketing. Depending on the research field the emphasis is put on either breastfeeding or social marketing as well as on the other concepts that were discovered to be of importance within this relationship. Namely, group and individual demography as well as behaviour were revealed to be important elements of the link between social marketing and breastfeeding.Conclusions:Based on the results this study concludes that a more multidimensional view on the relationship between the concepts under study is needed since the focus of previous studies is very one-sided and limited to just one element when all elements should be integrated equally.

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“…Social marketing strategies applied in health promotion programs have shown a profound impact on the target individual's behavior (Griffiths, Blair-Stevens, & Parish, 2009). The major advantages of social marketing are a direct immediate benefit and an effect on behavior at multiple levels of social organization (Maibach, Rothschild, & Novelli, 2002).…”

Section: Using Social Marketing Strategies To Implement the Social Ecmentioning

confidence: 99%

Stepping Up to the Challenge

Bergman

Briggs

Beall

et al. 2014

Health Promotion Practice

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A statewide professional development program was developed and implemented throughout California for school nutrition directors with the goal of creating healthy school environments and regional networks for collaboration and healthy school environment sustainability. Needs of school nutrition directors were identified through a needs assessment questionnaire. Results of the needs assessment questionnaire (n = 256) identified (a) planning cost-effective menus; (b) reducing calories, sodium, saturated fat, and trans fat in menus; and (c) using U.S. Department of Agriculture foods cost-effectively as the most useful topics. Highest rated topics informed the content of the professional development program. A post-professional development questionnaire identified key "insights, inspirations, and strategies" as (a) marketing of school foods program, (b) expansion of salad bars, and (c) collaboration with community partners. A 6-month follow-up questionnaire identified that 86% of participants made progress toward implementing at least one of their five insights, inspirations, and strategies in their school districts. Most common areas that were implemented were marketing and branding (32%), revamping salad bars (18%), and motivating staff (16%). School and Community Actions for Nutrition survey analysis showed a significant increase in the use of marketing methods in school nutrition programs from baseline to 6-month post-program implementation (p = .024).

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The integration of health promotion and social marketing

Cited by 19 publications

References 1 publication

The Role of Social Network Technologies in Online Health Promotion: A Narrative Review of Theoretical and Empirical Factors Influencing Intervention Effectiveness

The Role of Social Network Technologies in Online Health Promotion: A Narrative Review of Theoretical and Empirical Factors Influencing Intervention Effectiveness

Social Marketing and Breastfeeding: A Literature Review

Stepping Up to the Challenge

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