2024
DOI: 10.3390/su16083209
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The Integration of Sustainable Technology and Big Data Analytics in Saudi Arabian SMEs: A Path to Improved Business Performance

Arwa Mohammed Asiri,
Sabah Abdullah Al-Somali,
Rozan Omar Maghrabi

Abstract: Big data analytics technology offers significant opportunities for innovation and performance improvement for small- and medium-sized enterprises (SMEs) operating in competitive environments. However, reaping these benefits requires the adoption of such technologies by SMEs. This study investigates the factors influencing the adoption of big data and analytics in Saudi Arabian SMEs in the service and manufacturing sectors, with a particular focus on the role of facilitating sustainable technology in enabling s… Show more

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