The Interaction Between the Recent Evolution of Working from Home and Online Shopping

Abstract

The growing behaviors of work-from-home (WFH) and online shopping hold significant potential for reducing traffic congestion and emissions. Understanding the frequency and the interplay between these two behaviors is important for successful implementation. This study investigates the recent trends of WFH and online shopping and the underlying factors influencing individuals’ decisions on these two behaviors. Focusing on non-grocery online shopping, this study uses comprehensive survey data collected across the United States during October and November 2021. We develop a Generalized Structural Equation Model (GSEM) to jointly examine WFH and online shopping frequency and their interaction. Moreover, the study investigates the psychological aspects of WFH and online shopping, introducing four stochastic latent constructs—WFH comfort, WFH unproductiveness, online shopping enjoyment, and online shopping inconvenience using the attitudinal variables. Results indicate a positive causal relationship, suggesting that increased WFH promotes online shopping engagement. Perceived comfort and productivity at home affect WFH frequency shaped by factors like home workspace, commuting time, childcare responsibilities, and telecommunications with co-workers. Likewise, perceived convenience and enjoyment significantly affect online shopping, influenced by aspects such as timesaving, and the delivery and return process. Technological tools at home also play a role in WFH frequency. Demographic factors like age, race, income, physical disability, and mode choice habits correlate with WFH and online shopping incidence, while job category and employer flexibility influence WFH frequency. These insights can help policymakers to regulate remote work and online shopping activities as they continue to grow.