The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model

Quach, Sara; Roberts, Robin E.; Dang, Simon; Zuo, Alec; Thaichon, Park

doi:10.1016/j.appet.2024.107826

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2025

DOI: 10.1016/j.appet.2024.107826

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The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model

Sara Quach,

Robin E. Roberts,

Simon Dang

et al.

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The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model

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References 67 publications

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