2019
DOI: 10.1002/mar.21214
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The interaction effect of mobile phone screen and product orientation on perceived product size

Abstract: Perceived product size is a key concern in online retail, particularly in fashion and grocery. The screen on which consumers view a product (e.g., desktop or mobile) might constitute a frame that biases size perception, on the basis of assimilation and contrast effects (pool and store theory). The rise of mobile commerce exacerbates this issue, as framing effects might be stronger versus desktop settings as screens are smaller. Further, as mobile phone's screen orientation varies situationally (vertical vs. ho… Show more

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Cited by 20 publications
(21 citation statements)
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“…| 1273 choice in cookie notices and attribution might be moderated by variables, such as consumers' data privacy involvement (e.g., indicated through the use of ad-and tracking blockers: Söllner & Dost, 2019), decision-making style (involvement vs. heuristic : Chang & Wu, 2012) or even device type (desktop vs. mobile). Additionally, reactions to choice in cookie notices might differ on mobile phones because on the one hand, the haptic interaction with the notice may increase the (internal) attribution more strongly (similar to increase engagement: Chung, Kramer, & Wong, 2018); on the other, processing is often more automated (Kahn, 2017) and influenced by the physical characteristics of the phone (e.g., limited screen size and orientation: Schmidt & Maier, 2019) where a cookie notice might render information processing more complex (Sohn, Seegebarth, & Moritz, 2017), which might hinder elevated internal attribution.…”
Section: Future Researchmentioning
confidence: 99%
“…| 1273 choice in cookie notices and attribution might be moderated by variables, such as consumers' data privacy involvement (e.g., indicated through the use of ad-and tracking blockers: Söllner & Dost, 2019), decision-making style (involvement vs. heuristic : Chang & Wu, 2012) or even device type (desktop vs. mobile). Additionally, reactions to choice in cookie notices might differ on mobile phones because on the one hand, the haptic interaction with the notice may increase the (internal) attribution more strongly (similar to increase engagement: Chung, Kramer, & Wong, 2018); on the other, processing is often more automated (Kahn, 2017) and influenced by the physical characteristics of the phone (e.g., limited screen size and orientation: Schmidt & Maier, 2019) where a cookie notice might render information processing more complex (Sohn, Seegebarth, & Moritz, 2017), which might hinder elevated internal attribution.…”
Section: Future Researchmentioning
confidence: 99%
“…Initially, we used emojis (Figure 2 (a,c)) or text labels (Figure 2 (b)) as additional feedback [84,91]. However, compared with large desktop screens (typically 14-30" [58,89,100]), the small screen size of mobile devices have reduced screen estate to an extent that it adversely impacts the mobile video watching experience. Within several feedback rounds, it was clear that providing additional emoji or textual feedback will greatly distract users (C1,C3).…”
Section: Designing Our Mobile Annotation Methodsmentioning
confidence: 99%
“…More complex purchase decisions that are associated with high involvement products prove to be more problematic, in part, because some consumers resist automated features that reduce the psychological efforts enjoyed by high‐involvement products and purchases (Leung et al, 2018). Further, the complete lack of visual cues provided by VAs may reduce the consumer's willingness to move forward with a transaction in more complex purchase decisions (Schmidt & Maier, 2019). VAs' range of responses to consumer requests may also be limited to products that are ranked in the algorithm's research filters (Voosen, 2017).…”
Section: Involvement In the Consumer–va Interactionmentioning
confidence: 99%