The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Chou, Christine; Yang, Kuo-Pin

doi:10.1016/j.techfore.2010.07.018

Cited by 39 publications

(29 citation statements)

References 71 publications

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“…Result orientation (RO) is practically the strategic orientations consisting of innovation and market orientation (Chou & Yang, 2011). The innovation orientations convey the technological improvements whereas, market orientation is the identification of customer need to develop new products as per demand.…”

Section: Effect Of Results Orientation (Ro) On Ipd Success and System mentioning

confidence: 99%

Effect of teamwork culture on NPD team’s capability in Indian engineering manufacturing sector

Roy¹,

Dan²,

Modak³

2018

10.5267/j.msl

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Teamwork, for competitive advantage, involving techno-socio-cultural aspects of organizations for engineering developments, is gaining importance rather rapidly due to advent of globalization. The purpose of this study is to identify the importance of teamwork culture for new product development (NPD) success through enriching the NPD team's capability in Indian manufacturing industries. It accumulates the teamwork culture dynamics and practices, their interrelationships and their combined impact on NPD team's capability in terms of technological developments for NPD success. This practical analysis collects primary data from 263 design and development experts from Indian engineering manufacturing companies. Structural equation modeling (SEM) approach is applied to investigate the interrelationship among associated variables of teamwork culture and NPD team's capability for NPD success. Concurrent engineering team (CET), communication infrastructure (CI), system integration (SI) and result orientation (RO) have been recognized as allied factors of teamwork culture. Successful adoption of associated variables ensures NPD success through influencing NPD team's capability which in turn articulated by technological developments. The realization of combined impact of teamwork and its allied variables escalates technological developments which in turn enriches NPD team's capability assuring organizational success. The result indicates that both CI and SI support CET for accelerating NPD team's capability through technological developments. Besides, CET motivates innovation orientation most precisely referred as RO for escalating NPD team's capability through technological developments for innovation.

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Section: Effect Of Results Orientation (Ro) On Ipd Success and System mentioning

confidence: 99%

Effect of teamwork culture on NPD team’s capability in Indian engineering manufacturing sector

Roy¹,

Dan²,

Modak³

2018

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…PLS is also preferred to regression in situations involving moderator analysis [15,75]. Regression typically uses interaction terms to conduct moderator analysis.…”

Section: Statistical Methods and Resultsmentioning

confidence: 99%

Knowledge Integration in Outsourced Software Development: The Role of Sentry and Guard Processes

Mehta

Bharadwaj

2015

Journal of Management Information Systems

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“…Every society is composed of a number of individuals, 1 The owner of a knowledge-based asset is able to produce a product that sells above the market price or produces a product below the prevailing cost of production. their beliefs, views, and interactions that shape the culture of every small community (Chou and Yang, 2011). A strong organizational culture can improve firm effectiveness because it increased horizontal and vertical efficiencies and facilitated goal alignment (Alegre et al, 2013).…”

Section: Perception Of Availability Of Resources and Economic Sanctiomentioning

confidence: 99%

“…A strong organizational culture can improve firm effectiveness because it increased horizontal and vertical efficiencies and facilitated goal alignment (Alegre et al, 2013). In addition, the organizational culture and management system can enhance organizational performance (Chou and Yang, 2011;Turró et al, 2014). Ventures set in motion the knowledge scanning processes to understand future needs of their environment.…”

Section: Perception Of Availability Of Resources and Economic Sanctiomentioning

confidence: 99%

The impact of resource configuration on Iranian technology venture performance

Chitsaz

Liang

Khoshsoroor

2017

Technological Forecasting and Social Change

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The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Cited by 39 publications

References 71 publications

Effect of teamwork culture on NPD team’s capability in Indian engineering manufacturing sector

Effect of teamwork culture on NPD team’s capability in Indian engineering manufacturing sector

Knowledge Integration in Outsourced Software Development: The Role of Sentry and Guard Processes

The impact of resource configuration on Iranian technology venture performance

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