The utilization of sales competencies plays a crucial role in enhancing the performance of sales associates and achieving organizational objectives. The objective of this study aims to investigate the sales competencies exhibited by sales associates on the ready-to-wear industry in Qatar. This study utilized the quantitative descriptive research design, wherein a survey questionnaire was given to sales associates to describe their sales competencies. The study involved one hundred participants, evenly distributed with fifty (50) males and fifty (50) females, selected as respondents. The results of this study showed that a majority of sales associates on the ready-to-wear industry in Qatar fall within the 21-25 age range, with a finished tertiary level of education, and have been working for 1-3 years. All of the six sales competencies, Product Knowledge, Presentation Skills, Listening Ability, Objection Handling, Convincing Skills, and Interpersonal Ability, have been always used. The study identified Product Knowledge as the most frequently utilized sales competency, with the highest weighted mean of 3.67. This competency, which empowers consumers with comprehensive product information, can lead to advantageous outcomes such as upselling, cross-selling, and increased profitability. The overall order of utilization for sales competencies, from most to least employed, includes Product Knowledge, Convincing Skills, Interpersonal Ability, Presentation Skill, Objection Handling, and Listening Ability. It is recommended that sales associates must have a comprehensive understanding of their products and enhance their communication skills to elevate customer engagement, increase sales effectiveness, and improve overall success in the competitive ready-to-wear industry.