High-resolution energy spectra of electrons released in Penning ionization collisions of metastable rare gas atoms Rg*(ns) (Rg He, Ne, Ar, Kr, Xe) with several open-shell and closed-shell atoms are analyzed to determine the well depth of the potential energy curve which describes the respective autoionizing collision complex. We thereby elucidate trends in the chemical interaction of Rg* with closed-shell target atoms A(ns 2 ) and establish a basis for detailed comparison with the respective interactions involving open-shell, ground state alkali atoms A(ns). From electron energy spectra due to associative ionization (RgH formation) in Rg* + H(1s) collisions, we determine binding energies for the RgH 1 R ground state potential (Rg Ne, Ar, Kr, Xe) with uncertainties around 0.03 eV.