The Interaction of Semiotic Constraints

Greimas, A. J.; Rastier, François

doi:10.2307/2929667

Cited by 152 publications

(49 citation statements)

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“…That Hammett alludes to the romantic quest for the Holy Grail is not only suggested by the text of The Maltese Falcon itself, but is confirmed by 204 Douglas Torgerson Greimas and Rastier 1968).…”

Section: The Falcon Squaredmentioning

confidence: 72%

The image of the Maltese falcon: Reconsidering an American icon

Torgerson

2008

European Journal of American Culture

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The image of the Maltese falcon is an American icon that has made repeated appearances -in print, film and elsewhere -since it was first presented in the pages of Black Mask magazine in 1929. When we return to Dashiell Hammett's text (published in novel form the following year), we find that this image actually involves a range of multiple images, the significance of which can be probed by considering a stylistic contrast between Hammett and another outstanding Black Mask author, Raymond Chandler. The contrast between Hammett and Chandler becomes especially evident in their different deployments of metaphor and metonymy. Departing from common metaphoric readings, this essay establishes the falcon's metonymic character. The point is not just to show a difference in technique between Hammett and Chandler, but also to demonstrate how Hammett's text carries cultural and political investments that entail a demystification of historical experience while disallowing the 'quality of redemption' prized by the more romantic Chandler.

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Section: The Falcon Squaredmentioning

confidence: 72%

The image of the Maltese falcon: Reconsidering an American icon

Torgerson

2008

European Journal of American Culture

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“…According to the Stagirite, what is different has to be conceived as such only in the measure in which it differs from something else in a common respect, i.e., either in genus or species. 33 Within this theory of diaphoron, Aristotle considers the meson as different in species as the contraries are too. This leads back to the first passage I quoted from the Eudemian Ethics, expressly to…”

Section: Physical Motionsmentioning

confidence: 99%

Aristotle’s Non-Logical Works and the Square of Oppositions in Semiotics

Bonfiglioli

2008

Log. univers.

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This paper aims to highlight some peculiarities of the semiotic square, whose creation is due in particular to Greimas' works. The starting point is the semiotic notion of complex term, which I regard as one of the main differences between Greimas' square and Blanché's hexagon. The remarks on the complex terms make room for a historical survey in Aristotle's texts, where one can find the philosophical roots of the idea of middle term between two contraries and its relation to notions such as difference, position and motion. In the Stagirite's non-logical works, the theory of the intermediate, or middle term, represents an important link between opposition issues and ethics: this becomes a privileged perspective from which to reconsider the semiotic use of the square, i.e., its inclusion in the semio-narrative structures articulating the sense of texts. Mathematics Subject Classification (2000). Primary 91F20; Secondary 03B65.

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“…The existence of its opposite is the ground for the symbol having a meaning. From this, many semioticians make use of the Greimassian square as a means of recognizing the surface sign in addition to the underlying opposite that gives the sign meaning [9]. Visualizing the sign and its opposites allows a better understanding of underlying meanings.…”

Section: Greimas and Significationmentioning

confidence: 99%

Trademarks as a System of Signs: A Semiotic Look at Trademark Law

Garrett

2009

Int J Semiot Law

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This essay attempts to explore trademark law and the marks themselves from a semiotic viewpoint to provide a deeper understanding to (trademark) law as a system of signs. Although the language of trademark law may suggest slightly different meanings, for the purpose of this essay ''trademark'' will refer to an area of law (unless otherwise indicated) and ''mark'' will refer to the individual sign. The first part of this essay will provide a brief overview of semiotics. Second, it will outline a general look at trademark law as set forth in the Lanham Act. The third section is a semiotic approach to provide a deeper understanding of trademark law. Finally, the essay will analyze a seminal trademark case whilst using semiotics to address legal meaning within the case. Semiotics teaches that no absolute meaning can be found. This essay, then, attempts to secure at least one particular meaning of the Qualitex case and what it means in trademark law today.

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The Interaction of Semiotic Constraints

Cited by 152 publications

References 0 publications

The image of the Maltese falcon: Reconsidering an American icon

The image of the Maltese falcon: Reconsidering an American icon

Aristotle’s Non-Logical Works and the Square of Oppositions in Semiotics

Trademarks as a System of Signs: A Semiotic Look at Trademark Law

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