“…Although institutional isomorphism leads to increased legitimacy as institutions conform to norms (Covaleski & Dirsmith, 1988;Heugens & Lander, 2009), these external pressures can also create limits on an organization's available choices (Rusch & Wilbur, 2007;Zha, 2009). Despite these limits, there is widespread agreement that strategic response to isomorphic pressure differs from institution to institution (Delmas & Toffel, 2008;Oliver, 1991;Scott & Biag, 2016;Taylor, 2015;Taylor & Cantwell, 2014;Vaira, 2004;Wilkins & Huisman, 2012;Wilson & McKiernan, 2011;Zha, 2009), emphasizing the impact of human agency.…”