The International Patient's Portfolio and Marketing of Turkish Health Tourism

Altın, Ufuk; Bektaş, Gülfer; Antep, Zehra; İrban, Arzu

doi:10.1016/j.sbspro.2012.09.1080

Cited by 11 publications

(7 citation statements)

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“…In response to the demands of medical-health-wellness tourism, destination development and promotion are attracting growing levels of scholarly interest. Scholars from different countries have discussed the market status of Turkey [12,59], the Caribbean [60] and Barbados [61], India [62,63], Canada [64], and Albania [65]. Table 3 outlines the most frequently researched country destinations in this respect.…”

Section: Destinations: Development and Promotionmentioning

confidence: 99%

“…Table 3 outlines the most frequently researched country destinations in this respect. The advantages and disadvantages of Turkey were examined and indicated needs for improvements [59]. In another research study, three years (2005, 2007, and 2011) of actual and projected operational cost data were evaluated for three countries: USA, India, and Thailand [66].…”

Section: Destinations: Development and Promotionmentioning

confidence: 99%

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Medical, Health and Wellness Tourism Research—A Review of the Literature (1970–2020) and Research Agenda

Zhong

Deng

Morrison

et al. 2021

IJERPH

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Medical, health and wellness tourism and travel represent a dynamic and rapidly growing multi-disciplinary economic activity and field of knowledge. This research responds to earlier calls to integrate research on travel medicine and tourism. It critically reviews the literature published on these topics over a 50-year period (1970 to 2020) using CiteSpace software. Some 802 articles were gathered and analyzed from major databases including the Web of Science and Scopus. Markets (demand and behavior), destinations (development and promotion), and development environments (policies and impacts) emerged as the main three research themes in medical-health-wellness tourism. Medical-health-wellness tourism will integrate with other care sectors and become more embedded in policy-making related to sustainable development, especially with regards to quality of life initiatives. A future research agenda for medical-health-tourism is discussed.

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Section: Destinations: Development and Promotionmentioning

confidence: 99%

Section: Destinations: Development and Promotionmentioning

confidence: 99%

Medical, Health and Wellness Tourism Research—A Review of the Literature (1970–2020) and Research Agenda

Zhong

Deng

Morrison

et al. 2021

IJERPH

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“…After an evaluation of the literature on health travel, Turkey was selected for this study because it has a large number (n=47) of internationally accredited health care providers [ 31 ] and is the world’s sixth top tourism destination by arrivals [ 32 ]. Turkey boasts a geographic location attractive to European, Middle Eastern, African, and Asian health travelers [ 33 ], and is implementing multiple initiatives to make health and wellness care in Turkey attractive to international patients [ 34 - 36 ]. Although reports of the volume of health travelers vary, between 2008 and 2011 the number more than doubled according to the Directorate General of Health Services Department of Health Tourism, making the quality of health care in Turkey increasingly important on a global scale [ 34 , 37 ].…”

Section: Introductionmentioning

confidence: 99%

In the Words of the Medical Tourist: An Analysis of Internet Narratives by Health Travelers to Turkey

Ozan-Rafferty¹,

Johnson²,

Shah³

et al. 2014

J Med Internet Res

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BackgroundPatients regularly travel to the West for advanced medical care, but now the trend is also shifting in the opposite direction. Many people from Western countries now seek care outside of their country. This phenomenon has been labeled medical tourism or health travel. Information regarding health travelers’ actual outcomes, experiences, and perceptions is lacking or insufficient. However, advanced Internet technology and apps provide information on medical tourism and are a vehicle for patients to share their experiences. Turkey has a large number of internationally accredited hospitals, is a top tourism destination, and is positioning itself to attract international patients.ObjectiveThe objective of this research was to identify the important individual characteristics of health travelers, outline the push and pull factors for seeking health care in Turkey, identify satisfaction with the outcomes and the results of these individuals’ treatments, and note positive and negative factors influencing their perceptions and overall experiences about patients’ health travel.MethodsThis research uses qualitative data from Internet narratives of medical tourists to Turkey. Ethical considerations of using Internet narratives were reviewed. Narratives for analysis were obtained by using the Google search engine and using multiple search terms to obtain publicly posted blogs and discussion board postings of health travelers via purposeful sampling. Narratives were included if they were written in English, described travel to Turkey for health care, and were publicly accessible. Exclusion criteria included narratives that were on medical tourism facilitator or provider promotional websites, not in English, and did not describe an experience of a medical tourist. Medical tourists’ written words were analyzed in an iterative analytic process using narrative analysis theory principles. Three stages of coding (open, axial, and selective) were conducted to identify characteristics and themes using qualitative analysis software.ResultsThe narrative posts of 36 individuals undergoing 47 procedures who traveled to Turkey for medical care between 2007 and 2012 were analyzed. The narratives came from 13 countries, not including the narratives for which patient origin could not be determined. Travelers were predominantly from Europe (16/36, 44%) and North America (10/36, 28%). Factors driving travelers away from their home country (push factors) were cost and lack of treatment options or insufficient insurance coverage in their home country. Leading factors attracting patients to destination (pull factors) were lower costs, physician’s expertise and responsiveness, and familiarity or interest in Turkey. Health travelers to Turkey were generally satisfied with the outcomes of their procedures and care provided by their physicians, many noting intent to return. Communication challenges, food, transportation, and gaps in customer service emerged as key areas for improvement.ConclusionsThis analysis provides an understanding of t...

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“…Health tourism is a combination of appropriate treatment or use of a service-related treatment or health care in the form of surgery, dental procedures, spa treatment, and alternative medicine and so on considering adequate tourist services. Health tourism refers to the travel of individuals from their residences elsewhere in order to obtain treatment (Altın, Bektaş, Antep, İrban, 2012) Most modern tourist developments related to health services or predominantly the concept of health tourism is defined as the provision of health facilities to use the country's natural resources, especially mineral water and climatic conditions.…”

Section: Health Tourism -Form Of Alternative Tourism In the Republic mentioning

confidence: 99%

The impact of small and medium sized enterprises in the development of health tourism in Macedonia

Marija¹,

Postolov²,

Aleksandra³

et al. 2017

Ekonomski pogledi

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Faculty of Tourism and Business Logistics 4 Апстракт: Узимајући у обзир теоријски приступ проучавања алтернативних облика туризма, основни циљ овог рада састоји се уистраживању концепта здравственог туризма као облика алтернативног туризма,истовремено разматрајући специфичне карактеристике здравственог туризма, како на страни понуде, тако и на страни тражње. Надаље, различити аспекти треба да представљају везу између туризма и здравља, као структуралног елемента ове расправе. У емпиријском делу рада, спроведено је истраживање које има за циљ да побољша разумевање чињеничног стања у контексту малих и средњих предузећа (МСП). Стога, спремност предузећа да понуде потребне услуге у сегменту здравственог туризма, као и различите повезане пословне активности, попут финансирања и иновација. У том контексту, у раду се потврђује основна хипотеза да развој здравственог туризма у земљи зависи од присуства малих и средњих предузећа која су иницијатори снабдевања у сектору здравственог туризма. На основу резултата истраживања предложен је концепт за даљи развој здравственог туризма Кључне речи: мала и средња предузећа, здравствени туризам, понуда здравственог туризма, предузетници, потребе туриста

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The International Patient's Portfolio and Marketing of Turkish Health Tourism

Cited by 11 publications

References 0 publications

Medical, Health and Wellness Tourism Research—A Review of the Literature (1970–2020) and Research Agenda

Medical, Health and Wellness Tourism Research—A Review of the Literature (1970–2020) and Research Agenda

In the Words of the Medical Tourist: An Analysis of Internet Narratives by Health Travelers to Turkey

The impact of small and medium sized enterprises in the development of health tourism in Macedonia

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