The Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process

Mathews, Shane; Healy, Marilyn; Wickramasekera, Rumintha

doi:10.1080/0267257x.2011.560887

Cited by 31 publications

(19 citation statements)

References 63 publications

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“…Further, the findings of this study show a strong significant effect of Internet marketing capabilities on export information availability. This result is consistent with previous studies which support a positive impact of Internet marketing activities on information availability in an international setting (Hamill & Gregory, 1997;Mathews et al, 2012;Petersen et al, 2002). Other researchers also suggest that the Internet positively influences the amount of relevant information available to international firms (Morgan-Thomas & Bridgewater, 2004).…”

Section: Discussion Of the Findingssupporting

confidence: 93%

“…Although the previous section helps to explain how the Internet may assist firms in their export growth activities, these studies predominantly investigate the role of the Internet in exportation in developed markets, such as Australia (Mathews, Healy, & Wickramasekera, 2012), the United States of America (USA) (Samiee, 1998), and Europe (Moen et al, 2008). On the contrary, no studies examine the impact of the Internet on export market growth in emerging markets such as those in Latin American.…”

Section: Theoretical Backgroundmentioning

confidence: 96%

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Internet marketing and export market growth in Chile

Bianchi

Mathews

2016

Journal of Business Research

Self Cite

108

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Previous studies show that the Internet positively influences firms' export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

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Section: Discussion Of the Findingssupporting

confidence: 93%

Section: Theoretical Backgroundmentioning

confidence: 96%

Internet marketing and export market growth in Chile

Bianchi

Mathews

2016

Journal of Business Research

Self Cite

108

View full text Add to dashboard Cite

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“…The combined perspectives of the efficiency motivation for IT adoption (Grewal et al, 2001) and TCE (Williamson, 1975) imply that firms will be prompted to use the internet as an alternative to a physical presence because they seek to increase their efficiency in reducing export barriers. Mathews et al (2011) highlight a positive mediating impact of the internet on the influence information availability and usage have on firms' international growth. This suggests that certain pre-market entry concepts, such as psychic distance, may not be as relevant for the internet user as for others, because the internet-enabled firm communicates with the entire world regardless of economic, cultural and commercial differences.…”

Section: Antecedents Of Engaging In Online Internationalization As Anmentioning

confidence: 92%

The internet as an alternative path to internationalization?

Sinkovics

Jean

2013

International Marketing Review

179

131

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Purpose-While the internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on the viability of the internet as a new and effective path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The purpose of this paper is to examine the drivers and performance outcomes of two patterns of internet use supporting export marketing: the internet as an alternative to a physical presence and the internet as a sales channel. Design/methodology/approach-Data were collected from 115UK-based SMEs involved in "active online internationalization". Relationships are examined in a "soft-modeling" partial least squares (PLS) analysis. Findings-The findings suggest that online channel support positively enhances export performance for SMEs. Yet, the use of the internet as an alternative to a physical market presence does not lead to higher export performance. Specifically, born-global firms that are relying too much on the internet are prone to fall into the "virtuality trap". Entrepreneurial firms that use the internet as a sales channel can improve their overall performance, however. Research limitations/implications-This paper provides some empirical evidence of the existence of the notion of the "virtuality trap". The paper also shows that the internet can serve a valuable complementary role. Traditional exporters are likely to use the internet as a complement to, and thus to support, existing physical operations. Practical implications-Managers should focus on relationship building and on-site learning, instead of putting too much emphasis on the internet as a substitute for a physical market presence. Originality/value-The authors develop a framework and explore previously untested relationships that suggest the internet may play a complementary role in firm internationalization.

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“…Utilizing websites to provide better communication functions increase exporters' performance in foreign markets (Wang et al 2011). Usage of internet and websites as a marketing tool contributes to the internationalization and export success of SMEs in both production and service industries (Mathews et al 2012;Moini, Tesar 2005;Choi 2010). On the other hand, the existing customers also demand an effective website.…”

Section: Introductionmentioning

confidence: 99%

Discovering What Makes a Sme Website Good for International Trade

Akman

Dağdeviren

2018

Technological and Economic Development of Economy

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The effectiveness of websites has an impact on the representation of a SME and can have an effect on foreign trade. Thus, developing a reliable and robust model to assess the effectiveness of SME websites is important for researchers and practitioners. The aim of the study is to propose a SME website efficiency evaluation methodology from an international trade perspective. Determining the effectiveness of websites is a multi-dimensional decision-making problem which encompasses the assessment of information quality, system quality, and service quality. The criteria and sub-criteria affecting website effectiveness were determined through literature research and expert panel assistance. AHP method was utilized to determine the relative weights of the evaluation criteria in the study. Then, fuzzy linguistic variables were adopted to rank the websites of SMEs engaged in foreign trade. The proposed evaluation model identifies key factors regarding the criteria and sub-criteria of a website effectiveness. The model can provide a helpful reference in designing useful websites which are an important task for SMEs involved in international trade.

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The Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process

Cited by 31 publications

References 63 publications

Internet marketing and export market growth in Chile

Internet marketing and export market growth in Chile

The internet as an alternative path to internationalization?

Discovering What Makes a Sme Website Good for International Trade

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