The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention

Zhou, Zhimin; Zheng, Fucheng; Lin, Jialing; Zhou, Nan

doi:10.1002/csr.2075

Cited by 30 publications

(38 citation statements)

References 56 publications

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“…Previous study supports that purchase decision of electric car, as an innovative behavior, is based on seven dimensions of consideration (consumer's attitude towards electronic cars, consumer's subjective norm on electronic cars, consumer's self-control ability, consumer's perceived usefulness of electronic cars, consumer's perceived convenience of electronic cars, consumer's adaptability on electronic cars, external information of electronic cars) as stated in the literature review [12]. Two year later, Zhou et al conducted a research which indicates the expected social contribution of a certain green product also plays an important role in consumer's purchase decision making [16]. As a result, the main hypothesis that except seven factors that benefit consumer themselves, potential environmental contribution as a result of altruism is an additional factor that influence people's purchase behavior on electronic vehicle.…”

Section: Methodsmentioning

confidence: 99%

Factors that Impact Consumers’ Expenditure on Electric Vehicles: A Case Study from China

Zhou¹,

Yang²

2021

Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)

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Development of electric vehicles is dynamic all around the world, and so does in China. This is because of the characteristics of electric vehicles, such as powered by green energy, no pollution in functioning, and more convenient in driving. However, the stock of electric vehicles is still relatively small, which is only about one percent of total vehicles in the world. Therefore, it is necessary to continue to stimulate the development of electric vehicles and improve their ownership. The purpose of this paper is to study the factors that will influence consumers' expenditure on electric vehicles in China. This paper implies the model based on Theory of Planned Behavior, Technology Acceptance Model, and Innovation Diffusion Theory, and further develops the model by adding environmental impact as a new factor. The paper utilizes Cronbach alpha score and regression analyze to analyze and validate data. This study concludes that there are eight dimensions that impact consumers' expenditure on electric vehicles in China: Consumer's attitude towards electronic cars, consumer's subjective norm on electronic cars, consumer's self-control ability, consumer's perceived usefulness of electronic cars, consumer's perceived convenience of electronic cars, consumer's adaptability on electronic cars, external information, and perceived environmental effect of electronic cars. The implication of this paper is to help firms and government understand what is required to improve the popularity of electric vehicles in consumers' perspective and increase number of stocks of electric vehicles.

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Section: Methodsmentioning

confidence: 99%

Factors that Impact Consumers’ Expenditure on Electric Vehicles: A Case Study from China

Zhou¹,

Yang²

2021

Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)

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“…The dominant brand is one of the strongest semantic associations to a given product category (i.e., Nike’s dominance in the sports brands). Dominant brands are considered typical and representative of this category, and they are recognized earlier than non-dominant brands ( Zhou et al, 2021 ). Accordingly, when consumers are faced with extremely incongruent products, the lack of such meaning will be partly made up by affirming the dominant brand.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Previous studies on incongruent new products mainly adapted the schema congruity theory ( Lee et al, 2020 ; Wang et al, 2020 ; Zhou et al, 2021 ), which argues that once individuals can deal with incongruent products based on their knowledge of existing products and their evaluation of the products can be improved, namely assimilation effect ( Meyers-Levy and Tybout, 1989 ). When the level of incongruity exceeds a threshold value (extreme incongruity), the capacity of handling the product will decrease exponentially, and so will the evaluation ( Noseworthy et al, 2011 ).…”

Section: Introductionmentioning

confidence: 99%

“…Although existing studies attempt to improve the evaluation of extremely incongruent new products from the perspectives of tactile transmission ( Liu et al, 2018 ), changing product display ( Li et al, 2018a ; Li et al, 2021 ; Zhou et al, 2021 ), and improving cognitive flexibility ( Jhang et al, 2012 ), these approaches are applicable to limited products and channels. For example, touch is more suitable for products with rich tactile attributes (such as computer mice), not able to be extended to all visually incongruent products and products with incongruent functions.…”

Section: Introductionmentioning

confidence: 99%

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Make “Incongruent” to Be “Excellent”: Fluid Compensation in Extremely Incongruent New Products

et al. 2022

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Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme incongruence, resulting in passive product evaluation and a low success rate. This study draws on the meaning maintenance model of fluid compensation theory to examine how extremely incongruent new products influence product evaluation. Three experiments indicate that consumers’ product evaluation of extremely incongruent new products is significantly lower than that of congruent products, and it can be notably improved by three ways of fluid compensation. The findings revealed that anxiety moderates the relationship between extremely incongruent new products and product evaluations, and further self-esteem moderates the relationship on the main effects. Overall, our research reconciles divergent findings on the effect of extremely incongruent new products on the effects of product evaluation and further provides rich managerial implications for product innovation management.

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“…Brand knowledge has such a strong impact on people’s thinking, customers may recollect their memories based on it ( Zhou et al, 2021 ). Employee brand internalization guarantees that employees have a thorough understanding of brands and a strong commitment to them, reflecting cognitive and emotive pathways to EBBE ( Maleki Minbashrazgah et al, 2021 ).…”

Section: Theoretical Underpinning and Hypothesis Developmentmentioning

confidence: 99%

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity

2022

Front. Psychol.

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Branding has been a key factor for the software houses, mainly customers’ expectations for a predicted product and real-time experience. The identity and knowledge of brands set a certain set of expectations in the mind of the consumers and the organization’s employees. This study mainly investigates the effects of brand identity and brand knowledge on the employee-based brand equity (EBBE) and consumer-based brand equity (CBBE). Further, it examined the mediating role of EBBE among these variables. To complete this empirical study, a quantitative survey was conducted using a 30-item survey method to collect data from 243 respondents from China’s software houses. The participants were selected based on purposive sampling. Results show that brand identity and brand knowledge are the main constituents of EBBE, which significantly predicts the CBBE. The study highlights the importance of employees in building overall brand equity. Training and brand promotion activities would help the organizations build a brand identity that positively contributes to the EBBE. Further, brand identity and brand knowledge are needed to improve the human capital, engagement of employees, and their emotional affiliations with the organizations, ultimately making the brand equity of employees stronger.

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The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention

Cited by 30 publications

References 56 publications

Factors that Impact Consumers’ Expenditure on Electric Vehicles: A Case Study from China

Factors that Impact Consumers’ Expenditure on Electric Vehicles: A Case Study from China

Make “Incongruent” to Be “Excellent”: Fluid Compensation in Extremely Incongruent New Products

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity

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