The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

Rahaman, Md. Atikur; Hassan, H.M. Kamrul; Asheq, Ahmed Al; Islam, K. M. Anwarul

doi:10.1371/journal.pone.0272926

Cited by 37 publications

(35 citation statements)

References 104 publications

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“…Keuntungan komunikasi melalui E WoM salah satunya adalah dapat menarik banyak pelanggan dengan biaya yang rendah tetapi memiliki efektivitas tinggi "The advantage of E-WoM is that it attracts many customers with the least cost and high effectiveness (Sheu & Chu, 2017). Rahaman (2022) mengemukakan bahwa The maturity and growth of social media have also empowered online customers to generate electronic word of mouth, known as "eWOM," on various online websites and platforms, utilizing product/ service reviews, blogs, recommendations, and so on.…”

Section: E-wom (Electronic Word Of Mouth)mentioning

confidence: 99%

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Yuliyani¹,

Suharto²

2023

JTEC

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This research attempts to learn the influence of electronic word of mouthon visiting interest and tourist visiting decisions through the @explorejogja account. The sample in this study revealed 137 accounts that had become followers of the @explorejogja account which were randomly selected. The data collection method used in this study is to use a questionnaire. The data obtained were then processed using descriptive analysis and path analysis. The results of this study indicate that electronic news has an effect on visiting interest and has an impact on tourist visiting decisions. This is a tour from followers of @explorejogja who felt interested and then decided to visit the object uploaded to the @explorejogja account after seeing every photo, video and positive review.

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Section: E-wom (Electronic Word Of Mouth)mentioning

confidence: 99%

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Yuliyani¹,

Suharto²

2023

JTEC

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“…However, commitment is an essential fact of employee satisfaction in the organization which creates inspiration among the workers. Also, environmental commitment leads to performing work willingly for the benefit of easy access in the emerging marketplace (Davis et al, 2020;Rahaman et al, 2022a;Rahman et al, 2021a;Shahriar 2021b;Ahmed et al, 2022;Al-Quraan et al, 2022;Faisal-E-Alam et al, 2022;Khan et al, 2022a;Bhuiyan et al, 2022;;Shayery et al, 2022).…”

Section: Literature Review Environmental Commitmentmentioning

confidence: 99%

Exploring the Antecedents of Pro-Environmental Behavior of Bank Employees in an Emerging Market: A Conceptual Framework

2023

aijmsr

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In this modern era, it needs to maintain an auspicious future for the employees to stay in the competitive market for achieving goals of an organization. The main goal of this study was to seek the influencing factors such as environmental commitment, environmental consciousness, environmental ethics, and green human resource management of the pro-environmental behavior of bank employees in the emerging market. The banks are the credential source of the economy of a nation which assists in the growing economy of a country where the employees are the key asset for operating the organization. In this study, various sources have been used to find out the influencing factors of pro-environmental behavior. Based on the extensive literature environmental commitment, environmental consciousness, green human resource management and environmental ethics have a high impact on the pro-environmental behavior of bank employees nowadays also, this study is descriptive and qualitative in nature. For exploring factors data have been collected from secondary sources like various previously published manuscripts and journals namely, Springer database, Scopus indexing database, ABDC database, Google Scholar, Emerald database, ABS, and the profile of banking activities. Based on the discussion of this study the bank management should focus on green human resource management practices and processes for creating encouragement among the employees in terms of achieving organizational objectives. This study will help the management, and policymakers of an organization to prepare and maintain policies and strategies for the pro-environmental behavior of employees for efficient work in the working place especially in bank industries in Bangladesh.

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“…Besides, the companies can expand their reputation through providing valuable services including financial soundness quality product and services, super management services etc. which has the positive relationship with organizational performance (Rahaman et al, 2022a). Therefore, the stakeholders basically carry out their business based on the reputation of corporate social responsibility of that company which helps to sustain them in the competitive marketplace (Saeidi & Saaeidi, (2015).…”

Section: Corporate Reputationsmentioning

confidence: 99%

CSR and Organizational Performance: A Theoretical Model

2022

aijmsr

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Nowadays, the market is very competitive due to rapid digitalization and globalization where the sustainability of every business depends on organizational performance. The better performance of the company relies on corporate social responsibility which helps to create goodwill in the fierce market. Corporate social responsibility is a crucial issue for every organization to develop the performance that assists to stay in the aggressive market. Basically, organizational performance depends on the reputation of the organization which moderates the relationship between customers, community, and employees’ in organizational performance. The main objective of this study is to reveal the contributions of corporate social responsibility’s dimension on organizational performance. Data have been collected from different sources like the Scopus database, Google Scholar, Research gate, ABDC, emerald, etc. The major dimensions of CSR are community, customers, employees, organizational commitment, and reputation which have significant and positive impacts on organizational performance. For this study purpose, the dimensions of CSR are adopted from the previous extensive literature review. In this study, the conceptual model has been proposed based on the previous literature. This study could help to corporate managers to maintain organizational performance through corporate social responsibility (CSR).

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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

Cited by 37 publications

References 104 publications

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Exploring the Antecedents of Pro-Environmental Behavior of Bank Employees in an Emerging Market: A Conceptual Framework

CSR and Organizational Performance: A Theoretical Model

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