The interplay of costs, trust and loyalty in a service industry in transition: The moderating effect of smartphone adoption

Reuver, Mark de; Nikou, Shahrokh; Bouwman, Harry

doi:10.1016/j.tele.2015.02.008

Cited by 24 publications

(15 citation statements)

References 36 publications

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“…Smartphones are suddenly reforming competition in mobile phone marketing . These important developments factors have become the focus of marketing researchers, whereby they have begun to analyze the determinant of smartphone's brand loyalty (Kim et al, 2016;Yeh et al, 2016;Reuver et al, 2015;Shin, 2015) and the antecedents of (re)purchase intention of smartphone (Filieri & Lin, 2016;Rahim et al, 2016). Moreover, diversified research has integrated technology adoption theories with smartphone use to analyze smartphone user's behavior and intention.…”

Section: Technology Adoption Theories and Use Of Smartphonementioning

confidence: 99%

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Can¹,

Erdil²

2018

IBR

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With the widespread use of smartphones, strategic marketing of smartphones has become the focus of related brands. Although creating brand loyalty is an important factor of global strategic marketing and re-purchase intention, little research investigated the antecedent of smartphone's brand loyalty and repurchase intention. The purposes of this study are to investigate what are the antecedent brand loyalty and re-purchase intention in smartphone marketing. In the light of the literature and for this purpose; the effects of perceived value factor (perceived ease of use, perceived irreplaceability), utilitarian factor (system quality), hedonic factor (visual design), and consumer's interest factor (technology consciousness) on brand loyalty and repurchase intention were investigated in an integrated model. The results of the analysis show that smartphone's re-purchase intention is largely determined by brand loyalty, perceived ease of use, perceived irreplaceability, system quality, visual design, and technology consciousness. Moreover, analysis results demonstrate that perceived irreplaceability, system quality, and visual design affect brand loyalty.

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Section: Technology Adoption Theories and Use Of Smartphonementioning

confidence: 99%

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Can¹,

Erdil²

2018

IBR

View full text Add to dashboard Cite

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“…Previous studies have addressed the important role of trust in initial purchase intentions (e.g., Javenpaa et al, 2000;Gefen et al, 2003) and continuance (repurchase) intentions (Qureshi et al, 2009;Kim et al, 2011;Akter et al, 2013;Kim, 2014;Fang et al, 2014;de Reuver et al, 2015). These studies have found that trust is important to individual behavior (Gefen et al, 2003;Kim et al, 2008;Park et al, 2015).…”

Section: H3mentioning

confidence: 99%

Trust and online consumer health service success

Mou¹,

Cohen

2016

Information Development

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We examine consumers' early stage trust beliefs for effects on perceptions of information and system quality, later stage trust, satisfaction and usage intentions in the context of online health services. Using a longitudinal research design, data was collected from a sample of undergraduates during two time periods, approximately five weeks apart. Results show that trust in the website influences trust in the e-service provider at both early and later stages. Perceptions of system and information quality depend on trust, while trust and satisfaction are important to continued usage intentions. Results are important for understanding how trust interacts with IS success factors.

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“…Taking into consideration self-presentation, self-disclosure and impulsiveness theory of mobile users in general and de Reuver et al (2015) mobile privacy conclusion, the results should be more alike in both groups with respect to the collectivistic aspect of the Internet culture.…”

Section: Q5: What Are the Preferences And Attitudes Of The Above Groumentioning

confidence: 93%

“…Mobile social media might be considered as mobile marketing applications, providing the opportunity of UGC creation. What might be useful in conducted research evaluation is the fact that, according to research, mobile users who indicated privacy sharing and using such systems and online payment revealed that trust does not have to be more important (Reuver et al, 2015). Mobile devices, because of providing fast access to numerous transactions, were acclaimed as being the most infl uential electronic devices (Fromm and Garton, 2013).…”

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confidence: 99%

Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour

Korzeniowska¹

2015

JMCBEM

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This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversifi ed cohort of consumers. They were raised in the culturally diversifi ed world, but the trend of globalization and the use of the Internet may infl uence their consumer behaviour in a similar way. The aim of this paper is to reveal particular patterns crucial to understanding their way of making an online purchase. An online survey was conducted among Polish and South Korean respondents from Generation Y in order to investigate this issue. Besides being the representatives of culturally distant cultures, the two groups from the research sample revealed mostly convergent preferences and attitudes towards making an online purchase. Also, Polish and South Korean respondents revealed different attitudes online and offl ine, when compared to the cohort general analysis. In terms of making an online purchase via their mobile phones, Poles and Koreans remained coherent outside their national group and diversifi ed inside their national group in terms of e-commerce but patterns slightly differed. Since this research was limited by too general e-commerce context, the aspect of making m-purchase should be investigated in the future. JEL classifi cation: M300, M310, M390, M00, M160, M100, M190, M370Keywords: e-Commerce, Generation Y, Poland, South Korea INTRODUCTIONGlobalization enabled business internationalization. Adjusting to the culturally distant markets with implementation of e-commerce online channels became crucial for a business. This might be regarded as online internalization (Garcia et al., 2015). Because of globalization, young adults were acclaimed as being globally oriented and homogeneous, from global brands and multinational fi rms perspective. Nevertheless, some research concerning glocal cultural identity might provide the assumption that young adults mixed their global and local approach, which made them differentiated in terms of global and local consumption patterns (Strizhakova et al., 2012). What reveals the ambiguity while attempting to understand e-consumer behaviour with focus on personal values might be technology paradoxes that concern divergent attitudes towards the Journal of Marketing and Consumer Behaviour in Emerging Markets 2(2)2015Aleksandra Korzeniowska (33)(34)(35)(36)(37)(38)(39)(40)(41)(42)(43)(44)(45)(46)(47)(48) same aspect at the same time: freedom and enslavement, engaging and disengaging, assimilation and dissimilation, effi ciency and ineffi ciency, control and chaos, fulfi lling and creating needs, competence and incompetence, new and obsolete. The dichotomic pairs identifi ed by Mick and Founier (1998) concern: competence and incompetence as well as assimilation and isolation. After encoding those complex personal values, they should be incorporated into advertising and other forms of company communication, according to the specifi c In...

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The interplay of costs, trust and loyalty in a service industry in transition: The moderating effect of smartphone adoption

Cited by 24 publications

References 36 publications

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Trust and online consumer health service success

Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour

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