The Interplay of Servant Leader and Interpersonal Trust in Predicting Employee-Based Brand Equity: Moderating Role of Ethical Work Climate

Abstract

Although servant leadership may be equipped to provide a leadership model that addresses the issues of the modern workforce, little literature is available regarding the relationship between servant leadership and employee brand-based equity. This study contends to address this gap for which data have been collected from the service industry under a cross-sectional research design by distributing 410 questionnaires among the participants, out of which 337 were received back. After discarding the partially filled and incomplete responses, the useable responses were 314. Data were analyzed via the Smart PLS approach by applying the structural equation modeling technique. Results indicate that servant leadership directly increased the employee-based brand equity by the mediating role of interpersonal trust. However, this study has not established the moderating role of an ethical work climate.

When and How Servant Leadership Leads to Megaproject Success: The Roles of Project Governance and Interpersonal Trust

“…Ghafoor et al (2019) found that project governance played a key role in amplifying the impact of benefits management on project success. Furthermore, Zwikael and Smyrk (2015) have suggested that the most effective governance technique in a stable project environment is for the project owner to have control over the project management process. We thus propose that:…”

“…During a project, project leaders should display positive behaviors, such as empowerment, support, and people centric, as these behaviors are likely to foster project team members' growth and development. In the workplace, promoting interpersonal trust can encourage and develop positive behaviors such as commitment, engagement, and job satisfaction (Zhang & Guo, 2022). Project managers, being serving in nature, may enhance interpersonal trust by instilling confidence in team members through competence, integrity, fairness, and benevolence (Chan & Mak, 2014;Colquitt et al, 2007;Hartman, 2002), which will enable them to work with determination and dedication to achieve team goals (Bilal et al, 2020).…”