“…Moreover, emotional reactions associated with both channels activate the amygdala (Ledoux, 2002), the region of the brain responsible for social cognition (Adolphs, 2010), and is more likely to make treated individuals prone to recognize trustworthy signals in the controlled environment or in their own community, thus favoring cooperation (Declerk and Boone, 2015). From a neuroeconomic point of view, it is also easier to explain heterogeneous results in an urban environment, where other cues are more salient, or where intuition provides less guidance (see the debate in Kvarven et al, 2019, Rand, 2019, Alós-Ferrer and Garagnani, 2018, Krajbich et al, 2015.…”