“…A complication is they may affect the basic concepts and values that we normally appeal to in our organizational cultures and routines, such as the concept of jobs, work, workplace, responsibility and accountability. That is, digital technologies can play a role in bringing about changes in the work practices and routines of individual workers (Drost, 2023;Van den Broek et al, 2021), (HR) management processes (Minbaeva, 2021;Strohmeier, 2020b), business models (Markides and Oyon, 2010) or entire industries (Vesti et al, 2017). Equally, disruptive technologies bring about change to academic research.…”