The Italian Fashion Industry Facing the COVID-19 Pandemic Crisis

Toffanin, Tania

doi:10.1007/978-3-030-94350-9_83

Cited by 1 publication

(1 citation statement)

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“…The Italian fashion industry has harshly suffered from COVID-19. According to industry analyses and forecasts provided by scholars [54] and practitioners, Italian fashion sales are expected to drop in 2020 between 26.9% (basic scenario) and 34.8% (negative scenario) [52], due to the lockdown and pandemic generally (the physical retail system involves about 300,000 employees). In April 2020, the manufacturing of fashion products (textile, apparel, footwear, and leather accessories) decreased by approximately 81%, while sales through traditional sales channels (excluding e-commerce) decreased by 83% compared to April 2019.…”

Section: The Italian Fashion Industry Facing the Pandemicmentioning

confidence: 99%

How Italian Fashion Brands Beat COVID-19: Manufacturing, Sustainability, and Digitalization

2023

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COVID-19 has had a dramatic impact on the fashion industry. Fashion brands had to restructure their value chains and refine their strategies to overcome the negative consequences of the lockdown. An analysis of the Italian fashion industry is used to examine how companies responded to the challenges of the pandemic and how they were able to find competitive solutions. Qualitative analysis is used to discuss the case of Italy, a country that was particularly affected by COVID-19. The research shows that companies invested in three different directions to overcome the obstacles posed by the COVID-19 emergency: refocusing on manufacturing, investing in sustainability (especially social), and relying on digital technologies (e.g., e-commerce and videoconferencing) to interact with remote customers. The theoretical and practical contributions of this study are discussed.

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Section: The Italian Fashion Industry Facing the Pandemicmentioning

confidence: 99%