2022
DOI: 10.1007/s11747-022-00905-3
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The Journal of the Academy of Marketing Science at 50: A historical analysis

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Cited by 8 publications
(2 citation statements)
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“…Specifically, we have followed the criteria established in the literature by dividing the study period into decades (to facilitate the longitudinal analysis of the evolution of the most relevant themes) (e.g. Borah et al , 2023; Rojas-Lamorena et al , 2022; Rodríguez-López et al , 2020). However, in the first of the sub-periods, corresponding to an embryonic phase, we have included three decades to ensure a sufficiently representative number of works for thematic analysis (Muñoz-Leiva et al , 2012; Murgado-Armenteros et al , 2015).…”
Section: Methodsmentioning
confidence: 99%
“…Specifically, we have followed the criteria established in the literature by dividing the study period into decades (to facilitate the longitudinal analysis of the evolution of the most relevant themes) (e.g. Borah et al , 2023; Rojas-Lamorena et al , 2022; Rodríguez-López et al , 2020). However, in the first of the sub-periods, corresponding to an embryonic phase, we have included three decades to ensure a sufficiently representative number of works for thematic analysis (Muñoz-Leiva et al , 2012; Murgado-Armenteros et al , 2015).…”
Section: Methodsmentioning
confidence: 99%
“…Because of this, a tracer study could be used as a documentary analysis to show why higher education institutions need to improve the caliber of their course offerings. This makes it possible for them to satisfy the demands of the rapidly evolving industrial, technological, socioeconomic, and educational spheres in the twenty-first century (Borah et al, 2023).…”
Section: Introductionmentioning
confidence: 99%