The Key Value Drivers of the Company’s Sustainable Development Strategy: An Integrated Framework

Hristov, Ivo; Camilli, Riccardo; Cristofaro, Matteo

doi:10.5465/ambpp.2022.14945abstract

Cited by 1 publication

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“…Embedding sustainability across value chains and functions is essential for companies to achieve the full potential and impact of Corporate Social Responsibility (CSR) performance [32]. The Sustainable Development Goals (SDGs) provide a comprehensive framework for companies to contribute meaningfully to societal challenges, offering significant investment and growth opportunities while creating jobs [33].…”

Section: Influence Of Sustainable Marketing Innovation and Csrmentioning

confidence: 99%

The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta

Sudirjo,

Bunyamin,

Pahrijal

2024

WSSHS

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This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.

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Section: Influence Of Sustainable Marketing Innovation and Csrmentioning

confidence: 99%