2014
DOI: 10.1177/0963662514555054
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‘The kind of mildly curious sort of science interested person like me’: Science bloggers’ practices relating to audience recruitment

Abstract: With at least 150 million professional and amateur blogs on the Internet, blogging offers a potentially powerful tool for engaging large and diverse audiences with science. This article investigates science blogging practices to uncover key trends, including bloggers’ self-perceptions of their role. Interviews with seven of the most popular science bloggers revealed them to be driven by intrinsic personal motivations. Wishing to pursue their love of writing and share their passion for science, they produce con… Show more

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Cited by 42 publications
(32 citation statements)
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“…Science reporting is a form of specialist journalism where formal training in the science fields reported on is less important than journalistic professionalism and news values (Hansen, 1994). In new media such as blogs, professionals and amateur enthusiasts are driven more by personal motivations (Ranger & Bultitude, 2014).…”
Section: The Flow Of Knowledge In Mediated Social Systemsmentioning
confidence: 99%
“…Science reporting is a form of specialist journalism where formal training in the science fields reported on is less important than journalistic professionalism and news values (Hansen, 1994). In new media such as blogs, professionals and amateur enthusiasts are driven more by personal motivations (Ranger & Bultitude, 2014).…”
Section: The Flow Of Knowledge In Mediated Social Systemsmentioning
confidence: 99%
“…The audiovisual material also played a decisive role in the intertextual relations between the original article in PLOS ONE and the subsequent Internet postings. The role of images and videos, used as eye-catchers in the dissemination of scientific blogs, has notably been highlighted by Ranger & Bultitude [ 28 ]. In our case, the media scrutinized were especially relevant to this phenomenon: the video posted by PLOS ONE , followed by YouTube, flourished internationally on the Web.…”
Section: Resultsmentioning
confidence: 99%
“…It might be getting harder for readers to find well-written science blogs, but it is even tougher for good science bloggers to get their writing noticed and attract an ongoing readership (Ranger and Bultitude, 2016). Even for the very best science bloggers, developing and sustaining a large online audience can be tough, and the time required can be similar to a full-time job rather than a part-time hobby (Yong, 2016).…”
Section: Getting Bogged Down and Disillusioned By Science Blogsmentioning
confidence: 99%