The reaction of 4,4 -biphenol and two species of bromoalkanes (e.g., bromoethane and 1-bromobutane) to synthesize two symmetric products (4,4 -diethanoxy biphenyl and 4,4 -dibutanoxy biphenyl) and one asymmetric product (4-ethanoxy, 4 -butanoxy biphenyl) was successfully carried out under two-phase phase-transfer catalysis conditions. A rational mechanism and kinetic model were built up by considering the reactions both in aqueous phase and in organic phase. The first active catalyst (QO(Ph) 2 OQ) was also synthesized under two-phase reaction and was identified by instruments. The experimental data were explained satisfactorily by the pseudo-steady-state hypothesis. Two sets of rate constants of organic reactions, i.e. primary (k 1 and k 2 ) and secondary (k 11 , k 12 , k 21 , and k 22 ) rate constants participate in the kinetic model. The two primary rate constants were obtained individually via experimental data for synthesizing the symmetric products. The ratios of the other four secondary rate constants were obtained from the reaction of synthesizing asymmetric products and determined from the initial yield rates of symmetric products. The effects of the ratio of bromoethane and 1-bromobutane, temperature, organic solvents, amount of catalyst, and amount of sodium hydroxide on the reaction rate and the selectivity of products were investigated in detail. The results were explained satisfactorily by the interaction between the reactants and the environmental species. C