“…Different cultures around the world conceptualize nature, and wildlife in particular, in ways that can be radically divergent from the formalized, modern, urban, academic understanding of the same concept (Aiyadurai, ; Gebresenbet, ; Govindrajan, ; Hill & Webber, ; Knight, ; Lescureux et al, ; Saunders, ). Currently, as reflected in conservation literature, the approach to studying wildlife–human interactions usually lies in the domains of the ecological and socio‐economic sciences, often reducing very complex issues to metrics like economic damage or resource value that can be easily quantified in monetary terms (Inskip & Zimmermann, ).…”