“…For example, research shows that disease threats are associated with greater conformity to social norms (Murray & Schaller, ; Wu & Chang, ) and higher levels of disgust—an emotion that motivates pathogen avoidance (Huang, Ackerman, & Newman, ; Oaten, Stevenson, & Case, ; Rozin, Haidt, & McCauley, ; Tybur et al, )—and predict greater sensitivity to moral violations (e.g., Horberg et al, ; Jones & Fitness, ; Murray, Kerry, & Gervais, ; Tybur, Lieberman, & Griskevicius, ; Wheatley & Haidt, ). At the cross‐cultural level of analysis, pathogen prevalence also predicts greater emphasis on moral and social norms (Murray et al, ; Van Leeuwen et al, ), including aversion to physical contact during culturally normative rituals (Murray, Fessler, Kerry, White, & Marin, ). Pathogen threat may even be at the root of many fundamental dimensions of culture, from individualism/collectivism (Fincher et al, ) to social and political orientation (Murray, Schaller, & Suedfeld, ; Terrizzi, Shook, & McDaniel, ; White et al, ) to religious belief (Fincher & Thornhill, , ).…”