The Korean Wave and the New Global Media Economy

Kim, Ju Oak

doi:10.4324/9780367816742-10

Cited by 19 publications

(23 citation statements)

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“…The Korean wave, which refers to the popularity of Korean popular culture among nationals of foreign countries, became a worldwide phenomenon from the 1990s (Kamilia et al, 2023; Kim, 2013). While culture contents generally include wide array of culture‐related contents including cultural archetype, visual contents, literary contents, broadcasting contents, internet contents, mobile contents, game contents, music contents, and performing contents, culture contents of Korea that gained popularity are mostly pop‐cultural contents created by new media including dramas, movies, and pop music (Lkhaasuren et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models

Yang,

Wang,

Yoon

2024

Journal of Tourism Research

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With the upsurge of individual interest in short‐form video, this has become an important communication medium that has the potential to influence viewers' behavior. Based on the importance of understanding the relationship between short‐form video and the travel decision‐making process, this study attempted to examine this linkage in the context of Korean food by integrating the AIDA and MGB models. An online survey was conducted with the short‐form video audience in China. A total of 505 responses were analyzed by using PLS‐SEM. Based on the findings, this study verified the travel decision‐making process in visiting Korea under the influence of Korean food short‐form videos. This research contributes to the theoretical development of existing studies regarding short‐form videos as well as the integration of the AIDA and MGB models. Moreover, practical insights are provided for destination marketers in development and utilization of Korean food short‐form video as a marketing medium.

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Section: Literature Reviewmentioning

confidence: 99%

The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models

Yang,

Wang,

Yoon

2024

Journal of Tourism Research

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“…Chinese media has recently included her intercultural communication into the official discourse of boosting cultural confidence and national cultural soft power. Liziqi is now a representative of China who possesses a distinct national colour and national cultural identity, and her video is a symbolic presence (viewed more than 3 billion times on YouTube between 2017 and 2022) similar to how The Dancing Horse Gangnam Style (GS) became synonymous with K-pop culture in 2012 (with over 2 billion views online in 2012 and 2013) (Kim, 2013;Xu, Park & Park, 2017).…”

Section: Youtube As a Platform For Intercultural Communicationmentioning

confidence: 99%

Exploring the Role of Productive Audiences in Promoting Intercultural Understanding: A Study of Chinese YouTube Influencer Liziqi's Channel

Li¹,

Adnan²

2023

SMC

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This exploratory study on YouTube videos investigates the role of Chinese YouTube channels created by influential individuals in facilitating intercultural communication and understanding. Specifically, it explores how YouTube viewers respond, interact, and express their views on Chinese culture. The nature of audience engagement with intercultural communication was explored through the lens of creative textual engagement using a qualitative research approach and textual analysis of five hundred video comments on one of the most subscribed Chinese YouTube channel (i.e., Liziqi). Audience's interpretation goes through a logic of consumption from cognition to emotion to attitudinal change and behavioural intention; the process by an audience promotes intercultural understanding and acquires an identity. Additionally, the interactive relationship between the text and the audience is reciprocal and democratic. Audiences can incorporate and form interpretive communities, regardless of their cultural composition, and cooperate to produce a common meaning regardless of varying interpretations. This study contributes to extending the concept of Fiske's productive audience to intercultural communication and broadens the path for an audience to negotiate and understand Chinese culture.

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“…Rowe (2018) alternatively focused on how reaction videos can be a measure of fidelity in interpretation and useful for audience reception studies as they offer a window into real-time audience interpretation. McDaniel (2021) and Kim (2015) have focused more specifically on reactions to music videos, arguing they are a form of audience labor and a commodification of music culture, generating profit for social media platforms. In other audience focused research, Schankweiler (2020) considered how reaction videos shape patterns of witnessing and empathy, especially in relation to reaction videos to traumatic and/or news-worthy events.…”

Section: Background and Literaturementioning

confidence: 99%

Reaction Media: Archeology of an Intermedium

Bliss

Nansen

2022

Television & New Media

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This paper unearths the archeology of reaction media across cinema, television and the Internet. We show how reaction content exists in high and low modes, tracing their reoccurrence and remediation from art-house and horror in cinema, to television soap opera, to animated GIFS, and YouTube compilations. Because reactions can be readily repackaged and resourced, we argue that they are a form of inter-media; operating in-between media text and media reception; in-between narrative and sensation; in-between authenticity and performativity; and in-between entertainment and resource. Reaction media are a form of sensory media with material properties. The textual and aesthetic richness of reaction content informs their persistent function, allowing for generative repurposing by internet users as a form of cultural expression and also operating as a rich resource of content able to be repackaged by professional content creators for producing economic value.

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The Korean Wave and the New Global Media Economy

Cited by 19 publications

References 0 publications

The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models

The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models

Exploring the Role of Productive Audiences in Promoting Intercultural Understanding: A Study of Chinese YouTube Influencer Liziqi's Channel

Reaction Media: Archeology of an Intermedium

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