Mintzberg's five Ps of strategy -plan, ploy, pattern, position and perspective -are utilized in order to bring together the two relatively separate strategy literatures in the fields of organization studies and industrial relations. This framework is used to analyse the recent moves towards unionizing the Australian travel agency industry, and the response of management to such moves. The paper indicates the sensitivity the framework can provide in uncovering the multi-facetted nature of management strategy, but argues for it to be used dialectically, both across organizations, and over time.