The Language of TV Commercialss Slogans: A Semantic Analysis

A corpus-based ideational meta-functional analysis of Pakistan Prime Minister Imran Khan’s speech at United Nations general assembly

“…Many other researchers from Pakistan also tried to analyze the linguistics features of both literary and non-literary texts. Given that Noor et al (2015) investigated semantic and functional properties of the last address given the Holy Prophet (PBUH) from the perspective of systemic functional linguistics. The study focused on the mood analysis using Halliday's functional model of linguistics (Pramoolsook & Dalimunte, 2020), a clausal analysis and it considered that how interpersonal meta-function introduced by Halliday, operates in religious texts.…”

Language variation: Code-mixing and code-switching in Pakistani commercials

“…Moreover, various researchers such as Awan and Sheeraz (2011), Talat (2002), Riaz and Khan (2013), Humaira (2012), Hsu (2013) also carried out research on different aspects of code-mixing and switching such as gender differences, functions in literature or educational setting and public's attitude towards mixing in advertisements etc. Noor et al, (2015) carried out a semantic analysis of Pakistani commercials ranging over a period of one month and unveiled the "linguistic means to enhance the charismatic appeal" (p. 11). Mushtaq (2012) also analyzed the impact of only code-mixing on the viewers of Pakistani commercials quantitatively with data ranging over three days and questionnaires filled by thirty students on the impact of the commercials and found that code-mixing is prevalent in the commercials and it has positive impact on the viewers because it helps convey the message effectively.…”

A Rhetorical Identification Analysis of English Political Public Speaking: John F. Kennedy’s <i>Inaugural Address</i>

“…14-24), calling upon the audience to act in the suggested way; the closing remarks (Para. [25][26][27], calling upon and praying for the audience. The neat and rational organization helped Kennedy to put across his political claims to both the domestic and international audiences.…”