“…The first line, situated in environmental science, argues that profits and sustainability are antithetical concepts, as the lure for profits drives the use of ecosystems services in an unsustainable manner, whereas there is compelling need for the current generation to moderate its impacts on the environment so as to remedy its overuse or to avoid exceeding the carrying capacity of the earth (Meadows, 1972;Hawken, 1993;Gore, 2011). The second line of theory suggests that when environmental costs are adequately factored into company balance sheets the notion of profit will disappear unless companies radically reengineer their processes, operating models and society the ideology of the market or political capitalism and its penchant for rewarding rent seeking activities that incentivise waste and unsustainable exploitation of earth resources (C.f., Fox, 1996). Contrarian theory argues that management of environmental and social issues leads to better and increased profits and that sustainability and profits can indeed beneficiate and conciliate one another to all round beneficial impacts on Environmental and Social Governance (ESG) goals (Elkington, 1994;Mitchell, 1995;Murphy, 2002;Porter, 2011).…”