The promise of hyperconnectivity. Continuous interaction between gadgets, sensors and people points to the rising number of data being produced, stored and processed. On one hand, it may bring benefits to consumers, on the other, growing connectivity, accompanied by data overflow, can also challenge privacy and fundamental rights. This paper approaches some of the challenges faced by the rule of law posed by the advancement of the Internet of Things, which includes a wide variety of actors, most importantly private companies that seek to promote techno-regulation through design, algorithms and market-based contracts.