The current study explores the space and time-fractional Black–Scholes European option pricing model that primarily occurs in the financial market. To tackle the complexities associated with solving models in a fractional environment, the Aboodh transform is hybridized with He’s algorithm. This facilitates in improving the efficiency and applicability of the classical homotopy perturbation method (HPM) by ensuring the rapid convergence of the series form solution. Three cases that are time-fractional scenario, space-fractional scenario, and time-space-fractional scenario are observed through graphs and tables. 2D graphical analysis is performed to depict the behaviour of a given option pricing model for varying time, stock price, and fractional parameters. Solutions of the European option pricing model at various fractional orders are also presented as 3D plots. The results obtained through these graphs unfold the interchange between time- and space-fractional derivatives, presenting a comprehensive study of option pricing under fractional dynamics. The competency of the proposed scheme is illustrated via solutions and errors throughout the fractional domain in tabular form. The validity of the He-Aboodh results is exhibited by comparison with existing errors. Analysis shows that the proposed methodology (He-Aboodh algorithm) is a valuable scheme for solving time-space-fractional models arising in business and economics.