The Levels of Using Strategic Management Tools and Satisfaction with Them: A Case of Five-Star Hotels in Turkey

Abstract

The main purpose of this research is to determine the levels of using strategic management tools (SMT) and satisfaction with them in five star hotels in Turkey. In addition, the relationships between the characteristics of managers and organizations in terms of using the SMT and satisfaction with term are investigated. The sample includes 53 five-star hotels in Turkey. Results show that the levels of using SMT are high, but satisfactions with them are low. While the tool with the highest usage is customer relationship management, the tool with the lowest usage is Hoshin Kanri. On the other hand, while the SMT of Swot Analysis has highest satisfaction scores, the Search conference has lowest. Thus, a matrix of the levels of using SMT and satisfaction with term is presented. In this study, significant differences among organizations' operation years and their decision making levels in terms of using SMT are determined. No significant differences are determined among all demographic characteristics in terms of satisfaction with the SMT.

Evaluation of the Use of Strategic Management Tools by Hospital Executives in Turkey

“…Tools involving a high usage level and providing a high satisfaction level are known as power tools while those involving a low usage level and providing a low satisfaction level are called rudimentary tools (Rigby & Bilodeau, 2007). In another study on this subject but which focused on hotel management in Turkey (Erbası & Unuvar, 2012), customer relationship management, total quality management, SWOT analysis and mission and vision statements were determined to be power tools. In the same study, business process reengineering and downsizing were found to be rudimentary tools.…”

Effectiveness of Strategic Drivers on Performance of Selected Channeled Product Ict Firms in Nairobi, Kenya

“…The selected firm capabilities that are thought to influence firm performance includes product research, knowledge management and technology. Ali and Şafak (2012) found out that there exist a relationship between firm capabilities and firm performance even though performance is interpreted from different perspectives from one organization to another. Yusufu (2013) observed that organizations that embraced technology in service delivery associated with customer satisfaction.…”

“…Firms dedicated to develop knowledge and skills of workers not only promote creativity but also innovation of products and services (Gilley & Rasheed, 2013). Technology integration in the systems not only enhances efficiency and effectiveness of the system but promotes enhanced service delivery and facilitates globalization (Ali & Şafak, 2012). With modern technologies, firms are able to market their products though alternative channels which may include direct or indirect channels (Yusufu, 2013).…”

“…Channeled ICT products comprise a wide range of a products such as laptops, ipads, desktops printers, monitors, scanners, cameras and their accessories which may penetrate, imported or exported to different countries using recommended channels of distribution contrary to indirect channels of distribution (Kamel, Rateb & El-Tawil, 2009). Market intermediaries consider non-channeled products to be of equivalent quality to channeled products regardless the distribution channels used to obtain them (Kotler, 2012) Information and communication technology firms in developing countries and more specifically in Kenya prefer non-channeled products because of specific features such as brand uniqueness, reasonable prices despite nonattachment of warrants and safety features to customer (Ali & Şafak, 2012). Both in developed and developing countries of the world, non-channeled ICT products can be accessed by customers based on the legal trade regulations in place (Waruguru, 2012).…”