Shade avoidance is expected to be favoured under moderate light. However, in previous studies, shade avoidance was highest in the deepest shade, despite the fact that the plants incur the costs of shade avoidance without the benefits of being exposed to increased light.• We performed shading experiments under different light intensities to understand: (i) how shade avoidance traits of Penthorum chinense could peak in moderate light, and (ii) if there was a trade-off between plant height and allocation of seeds along the light gradients.• Penthorum chinense increased shade avoidance traits with the decrease in light amount, as found in previously studied species. There was a trade-off between height and production of more seeds. The reproductive strategy of P. chinense was to increase seed mass fraction under low light more than under moderate light. This species might be able to expand established populations by both rhizomes and seeds under low light environments.