The origins of Iron Age urbanism in temperate Europe were long assumed to lie in Archaic Greece. Recent studies, however, argue for an independent development of Hallstatt mega-sites. This article focuses on developments in Western Thessaly in mainland Greece. The author characterises the Archaic settlement system of the region as one of lowland villages and fortified hilltop sites, the latter identified not as settlements but refuges. It is argued that cities were rare in Greece prior to the Hellenistic period so its settlements could not have served as the model for urban temperate Europe. Consequently, the social and political development of Greece and temperate Europe followed different trajectories.