“…Rural tourism has been observed to be one of the more resilient sectors of tourism in the wake of the pandemic (Marques, Guedes & Bento, 2021;Grandi, Macdonald & Tankibayeva, 2022). With COVID-19 triggering changes in consumer travel preferences towards open spaces, solitude and nature, potential opportunities opened for rural tourism in several countries, albeit with challenges to reach that potential (Giddy, Rogerson & Rogerson, 2022;Kinczel & Müller, 2022;Rogerson & Rogerson, 2022a;Rogerson & Sixaba, 2022;.…”