The Linguistic Landscape of Dali Ancient City, China: A Geosemiotics Approach

Lü, Xing; Sudipa, I Nengah; Artawa, I Ketut; Suastra, I Made

doi:10.5281/zenodo.4707337

Cited by 1 publication

(3 citation statements)

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“…The promotional items affixed in the wrong places are not yet listed in the definition. Lu et al (2021) also found other transgressive signs in Dali ancient city in China, where the signs are stuck on pavement and other legal public signs. It proves that commercial outdoor signs are not always in line with the authority regulation (Zaini et al, 2021).…”

Section: Emplacementmentioning

confidence: 74%

“…A similar standard is also implemented by 'Arrows Dive Center,' which targets foreign tourists as its customers. The material chosen to build the signs is limestone representing nature and high quality (Lu et al, 2021).…”

Section: Inscription In Singaraja and Lovinamentioning

confidence: 99%

“…The permanent signs are usually limestone, concrete, metal plate, wood plate, neon box, and thick acrylic plates. The use of permanent material indicates the prestige and the quality standard implemented by commercial establishments (Lu et al, 2021). The permanence shows the well-established products they offer to the customers.…”

Section: Inscription In Singaraja and Lovinamentioning

confidence: 99%

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Geosemiotic analysis of commercial outdoor signs in north Bali urban area, Indonesia

2023

KJSS

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The article reveals the place semiotic elements as a part of geosemiotic analysis of the commercial outdoor signs in Singaraja city and Lovina tourist area in north Bali. It covers the signs' code preference, inscription, and emplacement. The researchers collected 604 pictures of commercial public signs from both places. Observation and interviews were also conducted to obtain the data for a comprehensive place semiotic analysis. In terms of code preference, this study found that Indonesian is dominant in local people-oriented signs, and English is more dominant in tourist-oriented signs. It implies that the commercial ideology of the signs put aside the language policy factors. Surprisingly, Balinese, as the local language, is not found on the signs, but Arabic emblemed with Islam religion, exists on the signs as the combination of business and religious identity. The inscription analysis shows that Roman script is the most dominant orthographic system, followed by Balinese and Arabic. In this case, the touch of local language policy supports the existence of Balinese script on the signs for transliteration only. Then, the emplacement analysis reveals that situated semiotics is the most frequent element due to the business location indexation. Decontextualization and transgressive elements were less frequently found since decontextualized signs are related to well-established brands, and transgressive signs are related to typical improperly placed commercial signs. The commercial signs do not align with the national and local language policy but emphasize profit orientation.

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Section: Emplacementmentioning

confidence: 74%

Section: Inscription In Singaraja and Lovinamentioning

confidence: 99%

Section: Inscription In Singaraja and Lovinamentioning

confidence: 99%

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