2022
DOI: 10.33195/jll.v6ii.363
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The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations

Abstract: This article explores the English and transliterated signs in the linguistic landscape of Peshawar. A total of 900 signs were selected out of 5000 signs collected from 36 different locations across the city. Sign locations were further categorized as rural, urban/semi-urban, and posh. The study also included twenty-one interviews with citizens featuring shopkeepers, students, teachers, waiters, and sign-writers. Informed by the signage, public perceptions, and policy documents, the study provides fresh insight… Show more

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Cited by 4 publications
(3 citation statements)
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“…English is apparent more than Indonesian and other foreign languages in the public signs since, as a global language, English is at present a world lingua franca. This is just similar to LL studies conducted outside of Indonesia showing that English is the most dominant language, and more prestigious in status compared to others, see, for example, Bylieva and Lobatyuk (2021), Lawrence (2012), andProfile (2022) . Nowadays, English is used as a means of communication by people in various places in the world (Mohamadsaid & Rasheed, 2019).…”
Section: Positions Of Indonesian English and Arabic In The Ll Researc...supporting
confidence: 83%
“…English is apparent more than Indonesian and other foreign languages in the public signs since, as a global language, English is at present a world lingua franca. This is just similar to LL studies conducted outside of Indonesia showing that English is the most dominant language, and more prestigious in status compared to others, see, for example, Bylieva and Lobatyuk (2021), Lawrence (2012), andProfile (2022) . Nowadays, English is used as a means of communication by people in various places in the world (Mohamadsaid & Rasheed, 2019).…”
Section: Positions Of Indonesian English and Arabic In The Ll Researc...supporting
confidence: 83%
“…For instance, in China, France, and Italy, sections of these societies have for various reasons expressed reservations, concerns, and even opposition to the rapid spread of English and its encroachment upon local languages and their linguistic ecologies (the fact that written Chinese does not use a phonetic system is also a reason why English has not made significant inroads into Chinese in comparison). Please see Gu and Almanna (2023), Hussain et al (2022),…”
Section: Tentative Reasons and Motivations Behind The Linguistic Phen...mentioning
confidence: 99%
“…Please see Gu and Almanna (2023), Hussain et al. (2022), and Manan et al. (2017) for more discussions or reflections on the possible reasons behind such interesting language use.…”
Section: Tentative Reasons and Motivations Behind The Linguistic Phen...mentioning
confidence: 99%