The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals

Chen, Huan; Haley, Eric

doi:10.1080/15252019.2010.10722174

Cited by 18 publications

(11 citation statements)

References 42 publications

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“…As indicated by the results, FI has a positive and significant impact on ICU (β = 0.2520, p < .1), thus supporting H5. Similar results could be found in mentioned researches (Chen & Haley, 2010; Park & Kim, 2013). Hence, the findings suggest that the use of Facebook helps students to establish social capital, since it is easier and cheaper to maintain bonds (Donath & Boyd, 2004) and it also removes the hurdle, through its affordability, for those who are hesitant in communicating directly (Ellison et al., 2007).…”

Section: Discussionsupporting

confidence: 92%

“…Social networking sites provide a forum to interact and to get a feeling of association with the personal and social contacts (Valenzuela et al., 2009). Through researches, it has been seen that individuals devote notable time on their desirable social network expressing comparatively optimistic attitude (Chen & Haley, 2010) which would in turn impact the intention to continue using it, since attitude influences intention as evident through the theory of reasoned action (Fishbein & Ajzen, 1975). Therefore, the hypothesis would be as follows: H 5 : Facebook intensity has a significant impact on the intention to continue using Facebook.…”

Section: Literature Reviewmentioning

confidence: 99%

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Facebook Is a Source of Social Capital Building Among University Students

Raza

Qazi

Umer

2016

Journal of Educational Computing Research

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This study analyzes the influence of Facebook usage on building social capital among university students in Karachi by using a modified framework of technology acceptance model. Important information was gathered utilizing organized questionnaire containing items of Facebook intensity, social self-efficacy, perceived ease of use, perceived usefulness, perceived playfulness (independent variables), intention to continue use (mediating variables), bridging social capital, and bonding social capital (dependent variables), while the specimen size includes 560 university students. Furthermore, the procedures utilized as a part of the study are reliability analysis, confirmatory factor analysis, partial least square-structural equation modeling to check the impact of these factors on the building of social capital. Findings show that Facebook intensity, perceived ease of use, perceived usefulness, perceived playfulness, and social self-efficacy have a positive and significant impact on intention to continue use, while intention to continue use has a positive and significant impact on both dependent variables bridging social capital and bonding social capital concluding that social networking sites (Facebook) are helpful in building and maintaining social capital by creating intention to continue using them. This study provides useful insights about the youth experience of using Facebook and sharing information.

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Section: Discussionsupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

Facebook Is a Source of Social Capital Building Among University Students

Raza

Qazi

Umer

2016

Journal of Educational Computing Research

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“…The association among FI and ICU is significant and positive (β=0.1619, P<0.1), suggesting that hypothesis (H6) is supported. Similar outcomes were obtained from research conducted by Park & Kim (2014) and Chen & Haley (2010). The results imply that higher FI fosters ICU.…”

Section: Discussionsupporting

confidence: 81%

“…Social networking sites present a platform for people to communicate and associate (Valenzuela et al, 2009). Chen & Haley (2010) suggest that people invest a substantial amount of time on such sites and express their attitudes. According to Fishbein & Ajzen (1975) this then affects their intention to continue using those social networks as attitude influences intention, the notion of a reasoned action being established.…”

Section: Facebook Intensitymentioning

confidence: 99%

Whether University Students Intent to Use Facebook for Social Capital Building? A PLS-SEM Approach

Qazi¹,

Qazi²,

Raza³

et al. 2023

CMUJASR

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Social networking sites are powerful tools for forming relationships, enhancing cooperation, and facilitating the learning process. Today, students need to form associations and linkages with many people. It is essential to identify what encourages university students in Pakistan to use social media sites, in particular the popular platform Facebook. This article asks whether and how university students develop an intention to use Facebook and build social capital. Smart PLS was used for data analysis, and PLS-SEM was employed to assess measurements and structural models. It is argued that Facebook use intensity, perceived playfulness, bridging social capital, and bonding social capital all have positive and substantial effects on students developing an intention to use Facebook, which provides a valuable platform for formal and informal interactions. This article fulfills a gap in literature on higher education and social media. It explains the importance of social capital building through Facebook to the lives of university students. In addition, other factors are included for an in-depth understanding of students’ intention to continue using Facebook in Pakistan, which is a developing country where the internet and social media are increasing in popularity. Keywords: Facebook, Social capital, Social networking, University students, Smart PLS.

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“…Similar to the overwhelming popularity of Facebook and Twitter in the USA, SNSs have established a prominent presence in the digital landscape of China, which is an important emerging market with the world's largest internet population (Chen and Haley, 2010). According to the China Internet Network Information Center (CNNIC, 2010), 210 million people in China, or half of the country's internet users, were registered SNS users in June 2010.…”

Section: Introductionmentioning

confidence: 99%

Cultural values reflected in corporate pages on popular social network sites in China and the United States

Tsai

Men

2012

Journal of Research in Interactive Marketing

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Purpose -Social network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet-savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA. Design/methodology/approach -The study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook). Findings -Appeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high-context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic society like the USA. Overall, findings indicate that communication appeals on SNSs reflect the dominant cultural values in each country. Originality/value -Despite the numerous hypes and speculations regarding the effectiveness of SNSs as a marketing tool, few studies have explored how marketers use SNSs to interact with consumers. Findings based on this study advance our understanding of marketing communications on social media from a cross-cultural perspective. The paper provides new evidence indicating that global marketers should adapt their communication strategies and styles when communicating with consumers in different societies on SNSs. The authors also provide guidelines for the localization attempts.

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The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals

Cited by 18 publications

References 42 publications

Facebook Is a Source of Social Capital Building Among University Students

Facebook Is a Source of Social Capital Building Among University Students

Whether University Students Intent to Use Facebook for Social Capital Building? A PLS-SEM Approach

Cultural values reflected in corporate pages on popular social network sites in China and the United States

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