Proceedings of the 2016 ACM Conference on Designing Interactive Systems 2016
DOI: 10.1145/2901790.2901819
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Cited by 13 publications
(3 citation statements)
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“…The VAPUS model asserts that ghost narratives possess an influential brand personality that parallels the strong consumer engagement with social media or the most popular commercial products or services (for related discussions, see Annett et al, 2016; Edwards, 2001). To clarify, brand personality is a concept in consumer marketing theory and practice that Aaker (1997) defined as, “the set of human characteristics associated with a brand” (p. 347).…”
Section: Sociocultural Influences and The Vapus Modelmentioning
confidence: 99%
See 1 more Smart Citation
“…The VAPUS model asserts that ghost narratives possess an influential brand personality that parallels the strong consumer engagement with social media or the most popular commercial products or services (for related discussions, see Annett et al, 2016; Edwards, 2001). To clarify, brand personality is a concept in consumer marketing theory and practice that Aaker (1997) defined as, “the set of human characteristics associated with a brand” (p. 347).…”
Section: Sociocultural Influences and The Vapus Modelmentioning
confidence: 99%
“…Speaking to the validity of the VAPUS model, its components generally align to the independent work of Annett et al (2016) who synthesized and deconstructed the experiential elements of ghostly experiences to identify four innovative ways to enhance design and engagement in consumer displays, that is, digital effects or functionality with intensity , familiarity , tangibility , and shareability . Concomitant with this framework, occurrences are particularly important where specific haunt-like characteristics reveal a predisposition in witnesses to perceive phenomena as more unusual, such as aberrant salience (i.e., the experience of ordinary events as remarkable and meaningful, see: Irwin, 2014; Irwin et al, 2014) or ambiguity intolerance (i.e., the tendency to perceive or interpret ambiguous situations as sources of threat, see: Houran & Williams, 1998; Lange & Houran, 2000).…”
Section: Sociocultural Influences and The Vapus Modelmentioning
confidence: 99%
“…Overall, haunted houses exist as psychological, cultural, economic, and legal realities -with a strong and engaging "brand personality" akin to popular consumer products (Annett et al, 2016;Hill et al, 2018Hill et al, , 2019Houran et al, 2020). Although witness accounts are often explained away as instances of gullibility, overactive imaginations, or outright fraud (Nickell, 2001(Nickell, , 2012Ashford, 2017), researchers have occasionally documented the presence of independent environmental or physical mechanisms in spontaneous cases (e.g., Persinger and Koren, 2001b;Vinokur, 2005Vinokur, , 2016Nickell, 2008;Colvin, 2010;Laythe and Houran, 2019).…”
Section: Possibly Morementioning
confidence: 99%