“…Sreberny (2000: 116), however, argues that the global and the local should not be seen as binaries, and while scholarship in the global South, as well as the global North in recent years, have started to pay more attention to the polarization of North and South, less attention has been paid to a 'Southernization' (Rodny-Gumede, 2013, 2015b of the media and communications discipline and a theory from the South that can contribute to both the global South and the global North (Chasi and RodnyGumede, in press;Comaroff and Comaroff, 2012;Connell, 2007) and, more importantly, be put at the heart of a truly global research agenda and curriculum.…”