The effects of the colon carcinogen N-methyl-N'-nitro-N-nitrosoguanidine (MNNG) on the guanylate cyclase (GC)-guanosine 3'5' monophosphate (cGMP) system were examined in epithelial cells isolated from the distal colon of the rabbit. MNNG (1 p M to 1 mM) increased cGMP accumulation 2-to 50-fold within 5 minutes, without producing concurrent increases in adenosine 3'5' monophosphate. The action of MNNG to increase cGMP was expressed in the ahsence of both extracellular calcium and molecular 02. cGMP was also increased hy nitrite and by nitric oxide (NO), a reactive derivative of MNNG and nitrite. Increases in cGMP induced hy MNNG in colonic epithelial cells were suppressed by retinol and hutylated hydroxyanisole (BHA), whereas the effect of a submaximal concentration of MNNG was potentiated by 0.1 mM deoxycholate. MNNG, nitrite, and NO activated GC in the 100,000 x g particulate fraction, the predominant form of the enzyme in colonic epithelial cells. However, this action was expressed only in the presence of an appropriate concentration of a reducing agent (dithiothreitol, glutathione or ascorbate), which concurrently led to formation of a paramagnetic complex with the ESR spectral characteristics of NO-heme in colonic particulate fractions exposed to MNNG. By contrast, several preformed paramagnetic NO-hemeprotein complex (NOhemoglobin, NO-catalase and NO-cytochrome P-450) increased particulate GC of colonic epithelial cells in the absence of added co-factors. These observations suggest that formation of NO-heme may be involved in the process by which MNNG activates particulate GC of colonic epithelium. Retinol, BHA, high concentrations of dithiothreitol, and the thiol blocker N-ethylmaleimide suppress the effects of both MNNG and of preformed NO-heme complexes to activate GC. Thus, the effects of these inhibitors may be expressed, at least in part, at point(s) in the enzyme activation pathway distal to generation of NO-heme from MNNG. Stimulation of the GC system of colonic epithelium by MNNG, as well as the inhibition of this effect by antioxidants (BHA and retinol) and its potentiation by a putative co-carcinogen (deoxycholate) could play a role in the expression of the oncogenic actions of MNNG in colon.