“…During the 1980s, these barriers were removed by magnetic-stripe technology and advances in POS systems. Cards equipped with "mag" stripes were encoded with account data (Svigals, 2012), and POS systems recorded item-by-item purchases by scanning product barcodes. When used together, they automatically linked people to the things they paid for.…”
Modern payment cards encompass a bewildering array of consumer technologies, from credit and debit cards to storedvalue and loyalty cards. But what unites all of these financial media is their connection to recordkeeping systems. Each swipe sends data hurtling through invisible infrastructures to verify accounts, record purchase details, exchange funds, and update balances. With payment cards, banks and merchants have been able to amass vast archives of transactional data. This information is a valuable asset in itself. It can be used for in-house data analytics programs or sold as marketing intelligence to third parties. This research examines the development of payment cards in the United States from the late 19th century to present, drawing attention to their fundamental relationship to identification, recordkeeping, and data mining. The history of payment cards, I argue, is not just a history of financial innovation and computing; it is also a history of Big Data and consumer surveillance. This history, moreover, provides insight into the growth of transactional data and the datafication of money in the digital economy.
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